Conversion Specialist

2 days ago

Nagpur, Maharashtra, India Hoora Full time ₹ 24,00,000 - ₹ 36,00,000 per year

Company:
Hoora Technologies

Location:
Nagpur (In-office)

Salary:
₹12-18 LPA (depending on experience)

Type:
Full-Time

Job Mission

Lead the end-to-end design of our web and mobile experiences. Your mission is to craft user journeys, high-fidelity mockups, and interactive prototypes that directly drive conversions, reduce churn, and increase customer retention. You will be the expert in designing flows that maximise customer value through effective upselling and cross-selling.

Key Responsibilities

  • Design for Conversion:
    Create and optimise UI/UX flows specifically to achieve maximum conversion rates and seamless user experiences.
  • Drive Retention & Reduce Churn:
    Set and achieve targets to
    reduce churn rate by at least 5%
    and
    increase retention rate by 20%
    on a quarter-over-quarter basis.
  • Facilitate Upselling & Cross-selling:
    Develop intuitive and compelling designs that guide users to discover and purchase additional services and products.
  • Conduct Data-Driven Research:
    Use analytics and user feedback to inform and iterate on designs, ensuring every decision is backed by insights.
  • Report on A/B Testing:
    Create clear, insightful reports for A/B testing that distinctly showcase the impact on conversion rates and other key metrics.
  • Expert Prototyping:
    Build high-fidelity wireframes and interactive prototypes using
    Figma, Sketch, or Adobe XD
    to demonstrate and validate design concepts.
  • Collaborate on Faster Checkouts:
    Work with product and engineering teams to design a checkout process that is as quick and frictionless as possible.

Ideal Candidate Profile

  • Experience:
    5+ years in UI/UX design for B2C platforms.
  • Industry Preference:
    Experienced at leading popular consumer tech or hyperlocal companies like
    Swiggy, Zomato, Go-Mechanic, or Urban Company,
    etc.
  • Business Impact (Mandatory):
    You must have a proven track record of directly contributing to
    ₹10-15 Crore revenue targets
    by driving key business metrics.
  • Conversion Expertise:
    You are a master at increasing conversions by
    20-25% month-over-month
    , and you must demonstrate how your design skills can drive these high-impact conversions.
  • Technical Skills:
    You are an expert in
    Figma, Sketch, or Adobe XD
    with a focus on interactive prototyping.
  • Portfolio (Mandatory):
    A portfolio link is required, showcasing clear conversion value and business impact.
  • Communication:
    You have excellent communication skills, articulating design decisions and their business value to all stakeholders.

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