Content & Marketing Executive
2 weeks ago
Job Description: Content & Marketing Executive
Location: India (Kochi)
About Us
We are a fast-growing Microsoft Dynamics 365 Partner in the GCC, enabling organizations across industries to accelerate their digital transformation with ERP, CRM, and AI-powered business solutions. We are now looking for a Content & Marketing Executive who can help strengthen our brand voice, drive engagement, and create impactful content across multiple platforms.
Role Overview
The Content & Marketing Executive will be responsible for developing high-quality content, designing creative assets, managing digital channels, and supporting campaigns that establish our thought leadership in the Microsoft ecosystem. This role requires both creative storytelling and technical execution skills to deliver strong marketing outcomes.
Key Responsibilities
Content Creation & Management
- Develop engaging content for social media (LinkedIn focus), blogs, newsletters, and campaigns.
 - Translate news, software updates, industry events into customer-facing narratives.
 - Create landing pages and email campaigns aligned with lead-generation goals.
 - Draft case studies, whitepapers, and customer success stories in collaboration with consultants.
 
Design & Creative Execution
- Design marketing collaterals, infographics, and decks using Canva, Photoshop & Illustrator.
 - Edit and produce high-quality short-form and long-form videos for campaigns, events, and product explainers.
 - Ensure branding consistency across all creative outputs.
 
Campaign Management & Digital Presence
- Plan and maintain a content roadmap aligned with business goals and Microsoft campaigns.
 - Manage and grow LinkedIn company page and leadership profiles, ensuring high-quality, timely posting.
 - Track analytics and optimize content for engagement and lead conversion.
 
Coordination & Communication
- Collaborate with internal stakeholders (Sales, Delivery, Consultants) to extract technical insights for marketing.
 - Work with agencies and vendors for specialized content, paid ads, or PR campaigns.
 - Support event/webinar promotions, including speaker decks, invites, and follow-up content.
 
Required Skills & Competencies
Hard Skills:
- Canva High Proficiency
 - Video Editing High Proficiency (Premiere Pro / Final Cut / CapCut or similar)
 - Photoshop & Illustrator Semi Proficient
 - Landing Page Creation (WordPress / HubSpot / Webflow / Wix)
 - Basic understanding of SEO & paid campaigns (Google Ads / LinkedIn Ads) Advantage
 
Soft Skills:
- Exceptional Writing Skills – ability to create clear, professional, and engaging copy.
 - Ability to convert technical inputs (ERP, AI, Microsoft updates) into customer-centric content.
 - Strong planning skills for content calendars and campaign execution.
 - Excellent communication and collaboration skills – ability to work with agencies and internal teams.
 - Knowledge of LinkedIn marketing and analytics (mandatory).
 - Strong attention to detail and ability to work under tight timelines.
 
Qualifications & Experience
- Bachelor's Degree in Marketing, Communications, Graphic Design or related field.
 - 5–8 years of experience in a marketing/content role (preferably in technology, SaaS, or B2B).
 - Experience in the Microsoft ecosystem / ERP / IT services industry is a strong plus.
 
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