Digital Marketing Executive

7 days ago

Cochin, Kerala, India MWT Technologies Full time ₹ 8,00,000 - ₹ 12,00,000 per year

KEY ROLES & RESPONSIBILITIES:

  • Design, build, and maintain the companys social media presence.
  • Optimize content for the website and social media channels like LinkedIn, Facebook, Twitter, Instagram, etc.
  • Collaborate with design and content teams to develop marketing campaigns focused on user acquisition, conversion, relevance, and customer preferences.
  • Continuously track and measure performance at the campaign, ad set, and ad levels to provide actionable insights.
  • Perform keyword research aligned with client business objectives to optimize current content and uncover new opportunities.
  • Provide SEO analysis and recommendations for website structure and content optimization.
  • Recommend and implement strategies for content development to achieve both general and keyword-specific SEO goals.
  • Administer search engine programs such as XML sitemaps, shopping feeds, and webmaster tools for diagnostic reporting.
  • Create and support marketing content for social media use, such as customer videos, case studies, blog posts, and curated content.
  • Implement link-building campaigns aligned with SEO objectives.
  • Assist in developing and executing content strategies for social communities in line with SEO goals.
  • Stay up to date with SEO, search engine algorithms, social media trends, and digital marketing industry developments.
  • Research and manage social media tools to support client strategies.
  • Monitor and administer web analytics dashboards and reports; highlight key insights based on client goals.
  • Evaluate search engine results and search performance across major channels.
  • Communicate project development, timelines, and outcomes with the team and management.
  • Work collaboratively with other team members to achieve client goals.
  • Coordinate with the digital marketing team for smooth execution and reporting.
  • Submit reports to relevant stakeholders on time.
  • Maintain consistent monitoring and execution of link-building campaigns.
  • Ensure alignment with ongoing digital marketing trends and search engine developments.

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