Digital Marketing Specialist
18 hours ago
Job Title: Digital Marketing Specialist
Experience Required: 4–5 Years
Location: Chennai (Work from Office)
Industry Preference : Luxury Décor, Interior Design, Home Décor, Furniture, Premium Lifestyle Brands
Role Summary
We are looking for an experienced and results-driven Digital Marketing Specialist to manage SEO, Social Media Marketing, and Meta Advertising for our brand. The ideal candidate should have strong strategic thinking, hands-on campaign execution skills, content understanding, and an analytical mindset. This role will directly contribute to brand visibility, lead generation, and online growth.
Key Responsibilities1. Social Media Management (SMM)
- Develop and execute content strategies for Instagram, Facebook, LinkedIn
- Manage daily posting, engagement, and community building
- Coordinate with designers/creators for high-quality visuals
- Track social media analytics and optimise performance
2. Meta Ads (Facebook + Instagram Ads)
- Plan, create, and optimise ad campaigns for awareness, traffic, and conversions
- Build targeted ad sets (retargeting, cold audience, custom audiences)
- Monitor ROAS, CPL, CPC, CTR and refine campaigns for best performance
- Manage ad budgets and provide detailed reporting
3. SEO (Search Engine Optimisation)
- Implement on-page, off-page, and technical SEO strategies
- Conduct keyword research and competitor analysis
- Improve organic traffic, ranking, visibility, and domain authority
- Coordinate content optimisation for website, landing pages, and blogs
- Work with developers for fixing SEO issues
4. Analytics, Strategy & Reporting
- Track performance using Google Analytics, Meta Business Suite, Search Console
- Prepare weekly & monthly reports with insights and action points
- Analyse trends, competitors, and audience behaviour
- Recommend improvements for content, ads, and SEO campaigns
5. Content & Creative Coordination
- Plan digital campaigns, creative directions, and brand storytelling
- Create briefs for designers, photographers, and influencers
- Maintain digital brand consistency across all platforms
Skills & Requirements
- 4–5 years of hands-on experience in SEO, SMM, and Meta Ads
- Proven experience managing brand accounts and performance-driven campaigns
- Strong understanding of digital analytics and optimisation methods
- Experience working with premium or design-led brands (preferred)
- Excellent communication and content understanding
- Strong analytical mindset with creative thinking
- Ability to handle full digital marketing independently
- Organised, detail-oriented, and performance-focused
Job Type: Full-time
Pay: ₹25, ₹35,000.00 per month
Work Location: In person
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