Digital Marketing Specialist

18 hours ago


Purasawalkam, Tamil Nadu, India Hocc IMpex Full time ₹ 30,00,000 - ₹ 42,00,000 per year

Job Title: Digital Marketing Specialist

Experience Required: 4–5 Years

Location: Chennai (Work from Office)

Industry Preference : Luxury Décor, Interior Design, Home Décor, Furniture, Premium Lifestyle Brands

Role Summary

We are looking for an experienced and results-driven Digital Marketing Specialist to manage SEO, Social Media Marketing, and Meta Advertising for our brand. The ideal candidate should have strong strategic thinking, hands-on campaign execution skills, content understanding, and an analytical mindset. This role will directly contribute to brand visibility, lead generation, and online growth.

Key Responsibilities1. Social Media Management (SMM)

  • Develop and execute content strategies for Instagram, Facebook, LinkedIn
  • Manage daily posting, engagement, and community building
  • Coordinate with designers/creators for high-quality visuals
  • Track social media analytics and optimise performance

2. Meta Ads (Facebook + Instagram Ads)

  • Plan, create, and optimise ad campaigns for awareness, traffic, and conversions
  • Build targeted ad sets (retargeting, cold audience, custom audiences)
  • Monitor ROAS, CPL, CPC, CTR and refine campaigns for best performance
  • Manage ad budgets and provide detailed reporting

3. SEO (Search Engine Optimisation)

  • Implement on-page, off-page, and technical SEO strategies
  • Conduct keyword research and competitor analysis
  • Improve organic traffic, ranking, visibility, and domain authority
  • Coordinate content optimisation for website, landing pages, and blogs
  • Work with developers for fixing SEO issues

4. Analytics, Strategy & Reporting

  • Track performance using Google Analytics, Meta Business Suite, Search Console
  • Prepare weekly & monthly reports with insights and action points
  • Analyse trends, competitors, and audience behaviour
  • Recommend improvements for content, ads, and SEO campaigns

5. Content & Creative Coordination

  • Plan digital campaigns, creative directions, and brand storytelling
  • Create briefs for designers, photographers, and influencers
  • Maintain digital brand consistency across all platforms

Skills & Requirements

  • 4–5 years of hands-on experience in SEO, SMM, and Meta Ads
  • Proven experience managing brand accounts and performance-driven campaigns
  • Strong understanding of digital analytics and optimisation methods
  • Experience working with premium or design-led brands (preferred)
  • Excellent communication and content understanding
  • Strong analytical mindset with creative thinking
  • Ability to handle full digital marketing independently
  • Organised, detail-oriented, and performance-focused

Job Type: Full-time

Pay: ₹25, ₹35,000.00 per month

Work Location: In person



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