Audience Acquisition

1 week ago

Noida, Uttar Pradesh, India Denave Full time ₹ 15,00,000 - ₹ 28,00,000 per year

We are seeking a dynamic Senior Operations Manager to lead audience acquisition and end-to-end management of multiple online and offline events & campaigns.

This is a senior role requiring strong operational leadership, strategic vision, and proven expertise in driving attendance growth, managing complex event operations, and building long-term client and partner engagement.

Job Responsibilities:

Audience Acquisition & Event Marketing

  • Develop and execute audience acquisition strategies for online & offline events, conferences, and campaigns across industries.
  • Leverage multi-channel outreach (email/SMS campaigns, social media, tele-calling, affiliates, and database marketing) to maximize attendance and engagement.
  • Build and maintain high-quality B2B databases, ensuring accurate targeting and segmentation for campaigns.
  • Drive consistent audience growth, with measurable improvement in attendee conversion and retention.

Event & Campaign Operations

  • Lead end-to-end execution of multiple events simultaneously, from planning to delivery.
  • Collaborate with business teams, vendors, and partners to ensure smooth event operations and logistics.
  • Oversee budget planning, cost optimization, and vendor negotiations to maximize ROI.
  • Implement data-driven strategies to track and measure event success (ROI, conversion, customer engagement).

Stakeholder & Client Management

  • Manage senior client relationships, ensuring impeccable service delivery and resolution of escalations.
  • Partner with sponsors, partners, and CXO-level executives to build strategic alliances and long-term engagement.
  • Align with internal cross-functional teams (sales, marketing, creative, tech) to ensure project objectives are met.

Leadership & Team Development

  • Lead and mentor a high-performing team of managers, analysts, and operations professionals.
  • Define KRAs, monitor performance, and ensure structured training and skill development.
  • Foster a collaborative and high-performance culture, ensuring employee growth and retention.

Qualifications & Skills

  • 12+ years of experience in audience acquisition, event operations, campaign management, and stakeholder engagement.
  • Proven track record of driving audience acquisition for large-scale conferences, webinars, forums, or brand campaigns.
  • Strong expertise in multi-channel marketing (email, SMS, social media, digital campaigns, affiliate marketing).
  • Hands-on experience in P&L management, budget optimization, and ROI tracking.
  • Exceptional leadership, team management, and stakeholder engagement skills.
  • Strong analytical ability and comfort with CRM tools, data analytics, and reporting dashboards.
  • Excellent communication, negotiation, and problem-solving abilities.
  • MBA/PGDM preferred.

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