Hiring For For Digital Marketing Manager

2 weeks ago

Mumbai, Maharashtra, India Rise International School Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role & responsibilities :

1. Strategy & Planning

  • Develop and execute an integrated digital marketing roadmap for awareness, engagement, and admissions campaigns.
  • Drive brand positioning across digital channels in alignment with the schools vision and tone of voice.
  • Manage annual and monthly performance marketing budgets for measurable ROI.

2. Performance Marketing & Lead Generation

  • Plan and run high-impact campaigns across Meta, Google, YouTube, and LinkedIn to generate quality leads for admissions.
  • Optimize conversion funnels through A/B testing, landing page optimization, and remarketing.
  • Collaborate with the Admissions team to refine the digital-to-enrolment journey.

3. Content Marketing

  • Oversee creation of storytelling-led content (videos, parent stories, reels, campus showcases).
  • Manage website content, SEO optimization, and blog calendar.
  • Coordinate with internal creative and design teams to maintain a consistent brand voice and premium visual identity.

4. Social Media & Community Building

  • Develop and manage content calendars for Instagram, Facebook, YouTube, and LinkedIn.
  • Grow an engaged parent community through storytelling, live sessions, and influencer collaborations.
  • Track engagement metrics and ensure real-time social responsiveness.

5. Analytics, Reporting & Technology Integration

  • Measure and report performance of all digital campaigns using tools like Google Analytics, Meta Suite, and CRM dashboards.
  • Provide actionable insights for continuous improvement and campaign optimization.
  • Track organic search visibility, social media growth, and lead quality metrics.

Preferred candidate profile :

  • Bachelors or Master's degree in Marketing, Communications, or related field.
  • 4–7 years of digital marketing experience, preferably in education
  • Hands-on expertise with Google Ads, Meta Ads Manager, SEO/SEM, CRM tools, and Analytics dashboards.
  • Strong creative judgment with data-driven decision-making ability.
  • Excellent written and visual communication skills.
  • Team player with ownership mindset and passion for purpose-driven marketing.

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