CRO Specialist

4 days ago

Chennai, Tamil Nadu, India idpeducati Full time ₹ 12,00,000 - ₹ 24,00,000 per year
About IDP

IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.

Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.

Learn more at

Role purpose

At IDP Education, we're looking for a data-driven CRO Specialist to help optimise the digital customer journeys for our global brands—IELTS and IDP Education Student Placement.

You'll play a key role in improving booking rates, lead generation, and overall user experience across our websites and apps. With over 100 million users and 2 million app downloads annually, this is a unique opportunity to test ideas at scale and make a global impact.

Key accountabilities
Conversion Rate Optimisation Strategy
  • Develop and execute data-driven strategies to improve conversion rates.
  • Use tools like Microsoft Clarity and Convert to identify opportunities and run A/B tests.
  • Collaborate with Product, Marketing, Tech, and Analytics teams to implement and test changes.
  • Share insights and recommendations with stakeholders.
CRO Implementation
  • Help establish internal processes and best practices for CRO.
  • Support the rollout of CRO improvements across global websites and apps.
  • Build and deploy both simple and advanced CRO experiments
Global Collaboration
  • Work with regional and country teams to understand market nuances and test new ideas.
  • Share learnings and best practices across teams.
Customer First
  • Understand user needs and behaviours to inform CRO strategies.
  • Use customer labs and feedback forums to validate ideas.
Analytics and Reporting
  • Ensure proper tracking and data availability for CRO initiatives.
  • Monitor and report on test performance and conversion metrics.
  • Maintain documentation of tests and outcomes.
Required experience
Experience Required
  • Minimum 2 years of experience in conversion rate optimization, with direct experience altering code.
  • Proficiency with Microsoft Clarity and Convert A/B Testing tool or similar testing tools.
  • Familiarity with Google Analytics and other digital marketing tools.
  • Experience working in cross-functional teams and delivering data-backed recommendations.
Skills & Capabilities
  • Strong analytical and problem-solving skills.
  • Ability to write and debug html, CSS and JavaScript code
  • A customer-first mindset.
  • Excellent communication and stakeholder management.
  • Ability to manage multiple projects and priorities.
Internal Relationships
  • Digital Experience Team
  • Content Team
  • Developer Team
  • Global Marketing and Product Teams
External Relationships
  • Students, test takers, and institutions
  • Vendors and agencies
  • Social media influencers and content contributors

  • CRO Specialist

    3 days ago

    Chennai, Tamil Nadu, India IDP Education Ltd Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    Location:Chennai, TN, INCompany: IDP Education Services India LLPRequisition ID: 3667About IDPIDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50...

  • Clinical Data Specialist

    2 weeks ago

    Chennai, Tamil Nadu, India Sportism Full time ₹ 5,00,000 - ₹ 12,00,000 per year

    Position OverviewWe are seeking an experienced Clinical Data Specialist II to join our clinical research team in Chennai. The successful candidate will be responsible for accurate and timely data entry into Electronic Data Capture (EDC) systems from various e-source documents, including real-time data and Clinical Research Information Officer (CRIO) sources....

  • Digital Marketing Specialist

    7 hours ago

    Chennai, Tamil Nadu, India CholasX Full time ₹ 4,00,000 - ₹ 8,00,000 per year

    Role & responsibilitiesPlan, launch, and optimise paid advertising campaigns across Meta Ads, Google Ads, TikTok, and other relevant platforms.Create and manage monthly content calendars that keep our brand consistent and engaging across all digital channels.Manage social media posting and ad scheduling using tools like Buffer or Hootsuite, maintaining a...

  • Paid Marketing Specialist

    4 days ago

    Chennai, Tamil Nadu, India 7 Eagles Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Title: Performance Marketing SpecialistLocation: Perungudi, ChennaiExperience: 2+Employment Type: Full-TimeJob BriefWe are looking for a Performance Marketing Specialist to drive customer acquisition, lead generation, and revenue growth for our client's SaaS product. The ideal candidate is data-driven, analytical, and experienced in running...

  • CRIO & eSource Tool Specialist

    1 week ago

    Chennai, Tamil Nadu, India Sportism Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Position OverviewThe CRIO & eSource Tool Specialist is responsible for the end-to-end management of the CRIO platform, with a strong emphasis on eSource creation, template design, and system administration. This role ensures that study teams are equipped with accurate, compliant, and protocol-specific eSource documents to support efficient, high-quality...

  • Performance Marketing Specialist

    5 hours ago

    Chennai, Tamil Nadu, India 7 Eagles Full time ₹ 5,00,000 - ₹ 25,00,000 per year

    Job briefWe are looking for aPerformance Marketing Specialistto drive customer acquisition, lead generation, and revenue growth for our client's SaaS product. The ideal candidate is data-driven, analytical, and experienced in running high-converting campaigns on Google Ads, LinkedIn Ads, Reddit Ads, Twitter, and Meta ads (if required) with the ability to...

  • Google Ads Specialist

    1 week ago

    Chennai, Tamil Nadu, India Crowddevelopers Full time ₹ 2,16,000 - ₹ 2,76,000 per year

    About the RoleWe are looking for a highly analytical and performance-driven Google Ads Specialist who can handle end-to-end campaign strategy, execution, and optimization for healthcare clinics across India. Your role is to generate high-quality leads at scale, improve ROAS, and maintain consistent performance across Search, PMax, Display & YouTube...

  • Senior Digital Marketing Specialist

    2 weeks ago

    Chennai, Tamil Nadu, India EXDERA - UIUX Design & Development Agency Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    About the RoleWe are seeking aSenior Digital Marketing Specialistwith5+ years of proven experiencein driving digital growth across multiple channels. You will play a key role instrategy, execution, and optimizationof marketing campaigns—spanningSEO, SEM, PPC, social media, content, email, and automation.The right candidate is highly analytical, creative,...

  • Performance Marketing Specialist

    2 weeks ago

    Chennai, Tamil Nadu, India Zocket Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    Location - OMR, ChennaiJob Overview:We are seeking a skilled and results-orientedPerformance Marketing Specialistwith 3 to 5 years of experience to join our digital marketing team. This role is ideal for someone who thrives in a fast-paced agency environment and has hands-on experience managing and optimizing paid campaigns for international clients.You will...

  • Performance Marketer B2B

    2 weeks ago

    Chennai, Tamil Nadu, India 7 Eagles Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    We are looking for a Performance Marketing Specialist to drive customer acquisition, lead generation, and revenue growth for our client's SaaS product. The ideal candidate is data-driven, analytical, and experienced in running high-converting campaigns on Google Ads, LinkedIn Ads, Reddit Ads, Twitter and Meta ads (if required) with the ability to leverage AI...