Digital Marketing Specialist

7 days ago

Chennai, Tamil Nadu, India CholasX Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Role & responsibilities

  • Plan, launch, and optimise paid advertising campaigns across Meta Ads, Google Ads, TikTok, and other relevant platforms.
  • Create and manage monthly content calendars that keep our brand consistent and engaging across all digital channels.
  • Manage social media posting and ad scheduling using tools like Buffer or Hootsuite, maintaining a strong online presence.
  • Work with our WooCommerce eCommerce platform to align marketing activities with promotions, product launches, and seasonal campaigns.
  • Produce and edit AI-generated videos for social media and campaigns using tools such as Pika Labs, Runway ML, Synthesia, or similar platforms.
  • Design visuals and creatives using Canva, ensuring high-quality and brand-aligned digital content.
  • Lead influencer marketing campaigns, including outreach, negotiation, coordination, and performance tracking.
  • Analyse campaign performance and generate insights on ROAS, CAC, CTR, engagement rates, and overall growth.
  • Use data analytics tools like Google Analytics, Google Search Console, GTM, EMQ, and FCID to monitor performance and guide strategy.
  • Experiment and innovate with new marketing and AI tools such as ChatGPT, Perplexity, and Google AI Studio to improve efficiency and creativity.
  • Lead Conversion Rate Optimisation (CRO) initiatives and recommend landing page and funnel improvements to boost conversions.
  • Run WhatsApp Marketing campaigns via Wati, Interakt, or Gupshup, and manage CRM systems like Mailchimp or Klaviyo for customer retention.

Preferred candidate profile

As a diginal marketing specialist, you will work closely with the founder to establish and expand CholasX's brand presence in the UK and Netherlands markets. This role is ideal for someone with an entrepreneurial mindset, a strong desire to learn, and ambition to grow into a leadership position. A passion for technology, especially AI, and enthusiasm for social media marketing (social commerce) are highly valued. As the company grows, you will progressively take on more responsibilities, including managing a digital marketing team.

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