
Digital Marketing Manager
4 days ago
Job Title
: Digital Marketing Head/Manager (E-Commerce)
Location
: Chennai, Tamil Nadu
Company
: Annachy (Powered by Saravana Stores)
About
:
We are an early-stage ecommerce venture, backed by a renowned South Indian retail chain with over 50 years of legacy and 6 flagship super-stores across Tamil Nadu. Our mission is to bring the same trusted shopping experience to online customers, delivering trusted quality products at the lowest prices.
Role:
We are looking for a proactive and detail-oriented Senior Performance Marketing Manager to join our team. With 4 to 8 years of hands-on experience in paid marketing, you will play a crucial role in executing and optimizing performance marketing campaigns. Your expertise will help us achieve our growth objectives and enhance our digital presence across various channels.
Key Responsibilities:
Campaign Management
:
· Plan, execute, and manage performance marketing campaigns across search, social, display, and other paid channels.
· Develop and implement strategies to drive user acquisition, engagement, and conversions.
· Optimize campaign performance through data analysis and A/B testing.
Performance Analysis:
· Monitor and analyse campaign metrics including CTR, CPA, CPL, and ROAS to assess effectiveness.
· Generate regular performance reports and provide actionable insights for continuous improvement.
· Utilize analytics tools (e.g., Google Analytics, SEMrush) to track and enhance campaign performance.
Budget Oversight:
· Assist in managing campaign budgets and ensure efficient allocation to maximize ROI.
· Monitor spending and performance to stay within budget while achieving campaign goals.
· Collaborate with vendors and partners to optimize cost-effectiveness.
Collaboration
:
· Work closely with the creative team to develop and refine ad creatives and landing pages.
· Coordinate with other marketing team members to ensure alignment with overall marketing strategies.
· Partner with cross-functional teams to support integrated marketing initiatives.
Innovation & Trends:
· Stay updated with the latest trends, tools, and best practices in performance marketing.
· Experiment with new strategies and technologies to drive innovation in our marketing approach.
Qualifications:
· Degree in Marketing, Business, Data Analytics, or a related field.
· to 8 years of experience in performance marketing, digital advertising, or a similar role.
· Proven experience managing and optimizing paid marketing campaigns with a focus on ROI.
· Strong analytical skills and proficiency with data analysis tools and platforms.
· Hands-on experience with major digital marketing platforms (Google Ads, Meta Ads, Share chat Ads, etc.).
· Excellent organizational and multitasking skills with attention to detail.
· Strong communication skills and ability to work collaboratively in a team environment.
Comp & Benefits
· Attractive compensation and benefits for the right candidate.
· ESOP in future, as appropriate.
Why Annachy?
Growth Potential:
You will get to play a pivotal role in building a high-growth company from the ground up - a unique opportunity to shape the future of- value e-commerce, for crores of customers, starting with South India.
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