Digital Marketing Manager

2 weeks ago

Chennai, Tamil Nadu, India Annachy (by Saravana Stores) Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title
: Digital Marketing Head/Manager (E-Commerce)

Location
: Chennai, Tamil Nadu

Company
: Annachy (Powered by Saravana Stores)

About
:

We are an early-stage ecommerce venture, backed by a renowned South Indian retail chain with over 50 years of legacy and 6 flagship super-stores across Tamil Nadu. Our mission is to bring the same trusted shopping experience to online customers, delivering trusted quality products at the lowest prices.

Role:

We are looking for a proactive and detail-oriented Senior Performance Marketing Manager to join our team. With 4 to 8 years of hands-on experience in paid marketing, you will play a crucial role in executing and optimizing performance marketing campaigns. Your expertise will help us achieve our growth objectives and enhance our digital presence across various channels.

Key Responsibilities:

Campaign Management
:

· Plan, execute, and manage performance marketing campaigns across search, social, display, and other paid channels.

· Develop and implement strategies to drive user acquisition, engagement, and conversions.

· Optimize campaign performance through data analysis and A/B testing.

Performance Analysis:

· Monitor and analyse campaign metrics including CTR, CPA, CPL, and ROAS to assess effectiveness.

· Generate regular performance reports and provide actionable insights for continuous improvement.

· Utilize analytics tools (e.g., Google Analytics, SEMrush) to track and enhance campaign performance.

Budget Oversight:

· Assist in managing campaign budgets and ensure efficient allocation to maximize ROI.

· Monitor spending and performance to stay within budget while achieving campaign goals.

· Collaborate with vendors and partners to optimize cost-effectiveness.

Collaboration
:

· Work closely with the creative team to develop and refine ad creatives and landing pages.

· Coordinate with other marketing team members to ensure alignment with overall marketing strategies.

· Partner with cross-functional teams to support integrated marketing initiatives.

Innovation & Trends:

· Stay updated with the latest trends, tools, and best practices in performance marketing.

· Experiment with new strategies and technologies to drive innovation in our marketing approach.

Qualifications:

· Degree in Marketing, Business, Data Analytics, or a related field.

· to 8 years of experience in performance marketing, digital advertising, or a similar role.

· Proven experience managing and optimizing paid marketing campaigns with a focus on ROI.

· Strong analytical skills and proficiency with data analysis tools and platforms.

· Hands-on experience with major digital marketing platforms (Google Ads, Meta Ads, Share chat Ads, etc.).

· Excellent organizational and multitasking skills with attention to detail.

· Strong communication skills and ability to work collaboratively in a team environment.

Comp & Benefits

· Attractive compensation and benefits for the right candidate.

· ESOP in future, as appropriate.

Why Annachy?

Growth Potential:
You will get to play a pivotal role in building a high-growth company from the ground up - a unique opportunity to shape the future of- value e-commerce, for crores of customers, starting with South India.

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