Social Media Manager

2 weeks ago

Akurdi, Maharashtra, India DR DY PATIL EDUCATION AND RESEARCH FOUNDATION Full time ₹ 3,00,000 - ₹ 6,00,000 per year

A Social Media Manager is responsible for developing and executing social media strategies to enhance brand awareness, engage with customers, and drive traffic across various platforms.

Key Responsibilities

  • Strategy Development: Create and implement social media strategies that align with business goals and objectives.
  • Content Creation: Develop engaging content, including text posts, images, videos, and interactive content tailored to each platform.
  • Community Engagement: Monitor and respond to comments, messages, and inquiries on social media channels in a timely manner to foster community engagement.
  • Performance Analysis: Conduct regular audits and performance analysis to track key metrics, identify trends, and optimize social media campaigns.
  • Collaboration: Work with cross-functional teams to execute integrated marketing campaigns and ensure consistent brand messaging across all channels.
  • Trend Monitoring: Stay updated on social media trends, tools, and best practices to enhance content strategy and performance.
  • Advertising Management: Manage social media advertising campaigns, including budget allocation, targeting, and optimization to maximize ROI.

Required Skills and Qualifications

Education: A bachelor's degree in marketing, communications, public relations, or a related field is preferred.

Experience: Proven experience in social media management or digital marketing, with a strong understanding of various social media platforms.

Communication Skills: Excellent written and verbal communication skills, with the ability to create compelling content that resonates with target audiences.

Analytical Skills: Proficiency in using analytics tools to measure performance and derive actionable insights.

Creativity: Strong creative skills to develop innovative content and campaigns that engage users and promote brand loyalty.

Job Type: Full-time

Pay: ₹30, ₹50,000.00 per month

Work Location: In person

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