Paid Media Manager

1 day ago


Gurgaon, Haryana, India Doors Studio Full time

Location: Gurugram

Experience: 5+ Years

Role: Paid Media Manager

About the Role

We are looking for an experienced Performance Marketing Manager with a strong background in paid advertising and lead generation across multiple digital platforms. The ideal candidate must have solid experience in generating high-quality leads at an optimal cost per lead (CPL) and driving measurable ROI for service-based businesses.

Key Responsibilities

  • Plan, execute, and optimize PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
  • Drive lead generation campaigns focusing on delivering qualified leads at the targeted CPL.
  • Create, test, and optimize ad copies, landing pages, and campaign funnels.
  • Monitor daily performance metrics such as CPL, CTR, impressions, conversions, and ROI.
  • Manage monthly ad budgets and forecast results based on KPIs.
  • Run campaigns across multiple formats – Search, Display, YouTube, Retargeting, Discovery, Performance Max, etc.
  • Collaborate with sales and service teams to ensure lead-to-sale alignment.
  • Conduct weekly and monthly performance reporting.
  • Implement A/B testing strategies for improving conversions.
  • Stay updated on new paid advertising trends, tools, and best practices.

Must-Have Skills

  • Strong experience in Google Ads (mandatory).
  • Hands-on expertise in PPC, paid advertising, performance campaigns, lead generation.
  • Knowledge of cost per lead optimization, impression tracking, landing page optimization.
  • Experience using tools like Google Analytics, Tag Manager, Hotjar, CRM systems.
  • Strong analytical skills and ability to interpret data-driven insights.

Good to Have

  • Experience with marketing automation tools.
  • Knowledge of SEO and CRO.
  • Agency-side experience is a plus.

Job Types: Full-time, Permanent

Pay: ₹322, ₹1,017,672.45 per year

Benefits:

  • Leave encashment
  • Life insurance
  • Paid sick time
  • Paid time off

Ability to commute/relocate:

  • Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

  • Current CTC
  • Expected CTC

Experience:

  • Performance Marketing Manager: 5 years (Preferred)

Language:

  • English (Preferred)

Work Location: In person


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