Group Product Manager-OTC

4 days ago

Mumbai, Maharashtra, India NMS Consultant Full time ₹ 17,50,000 - ₹ 25,00,000 per year

Profile - Group Product Manager/Senior Product Manager

CIS Region

OTC Division

CTC - Upto 30% hike on current CTC

Location - Mumbai

Experience - 6+ Years

Key Responsibilities :

  1. Portfolio Management:

 Manage the complete product portfolio, aligning with business goals and regional

market demands.

 Continuously assess market needs, monitor product performance, and refine strategies

to maximize profitability.

  1. New Product Launches:

 Lead the end-to-end process of new product launches in the segment.

 Collaborate with R&D, sales, and medical affairs to ensure successful product

introductions.

 Design impactful marketing campaigns to drive product adoption and awareness.

  1. Brand Strategy & Market Positioning:

 Develop and execute robust brand strategies to differentiate products in a competitive

landscape.

 Ensure consistent and effective brand messaging across all communication channels.

  1. Market Share & Sales Growth:

 Formulate short- and long-term product plans to achieve market growth targets.

 Monitor sales data and market trends to adjust strategies and optimize product

performance.

  1. Creative Communication & In-Clinic Campaigns:

 Design creative communication strategies targeting healthcare professionals and

patients.

 Lead the development of in-clinic campaigns to enhance product visibility and

educate healthcare providers.

  1. Competitor Analysis & Market Intelligence:

 Conduct regular competitor analysis using IMS data and other market intelligence

tools.

 Identify market opportunities and threats to maintain a competitive edge.

  1. Marketing Plan Development & Execution:

 Collaborate with internal stakeholders to create and execute annual marketing plans.

 Manage budgets efficiently, ensuring maximum ROI for marketing initiatives.

  1. Cross-Functional Collaboration:

 Work closely with sales, regulatory, medical, and other teams to drive product

success.

 Provide training and support to sales teams, ensuring strong product knowledge and

market insights.

  1. Budget & Resource Management:

 Manage the product marketing budget, ensuring cost-effective allocation of resources.

 Track marketing spend and evaluate campaign effectiveness to meet financial

objectives.

If interested or if you know someone who might be, please reach out to

Contact

Email -

Thank you

Assistant Manager

Naina Rajawat

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