
Sales & Business Development
3 days ago
SHAKTI HORMANN PVT.LTD
JOB TITLE: Business Development Manager / Deputy Manager Indirect Sales
DEPARTMENT: Sales & Business Development
REPORTING TO:
AGM Sales & Business Development
REPORTEES:
No direct reportees
SPAN OF CONTROL:
(No. of associates reporting to this role) Channel Partners (External)
JOB SUMMARY
- To lead and drive growth through indirect channels.
- Focus on identifying, recruiting, managing, and growing relationships with sales channel partners to achieve revenue targets and market expansion.
- Understands channel dynamics and has a proven track record in increasing sales through distribution networks.
KEY DUTIES & RESPONSIBILITIES
Channel Partner Development & Management
Identify and onboard new indirect sales partners
- Develop and maintain strong relationships with existing channel partners
- Conduct regular partner reviews and performance analysis
Train and enable partners on product offerings, sales tools, and go-to-market strategies
Sales Strategy Execution & Market Penetration
Drive indirect sales through partner-led deals
- Set sales targets with partners and monitor performance against them.
- Collaborate with influencers (architects, contractors, consultants) to create pull demand
Expand product visibility in underserved markets.
Market & Competitive Intelligence
Monitor market trends and competitor activities
Provide feedback to internal teams for product improvement and market positioning
Forecasting & Reporting
Prepare accurate sales forecasts and pipeline reports
Track, analyze, and report on indirect sales pipelines and weekly / monthly performance
Cross-functional Coordination
Work closely with production, technical coordination, finance and other support teams to ensure partner success
- Resolve partner-related conflicts or issues in a timely manner
CAREER OPPORTUNITIES/ GROWTH
- Channel Strategy & GTM Planning
- Product Management (Channel Enablement)
- Senior Business Development Roles
FUNCTIONAL COMPETENCIES
( Key skills requires)
- Deep understanding of channel sales models
- Strong network of dealers/distributors and knowledge of local markets
- Experience working with influencers like architects, builders, and contractors
- Familiarity with sales forecasting, territory management, and CRM systems
- Willingness to travel extensively across assigned territory
BEHAVIOURAL COMPETENCIES
- Relationship building and negotiation skills
- Strategic thinking with an execution mindset
- Excellent communication and interpersonal skills
AGE: 30 & above
QUALIFICATION: Bachelors degree in Business, Marketing, Engineering, or related field (MBA is a plus)
EXPERIENCE & INDUSTRY: (7+ years of experience in B2B or channel sales within the building materials industry Total yrs of experience)
- LOCATION OF WORK: Chennai
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