E- Commerce Manager

3 days ago

Chennai Tiruchirapalli, India CIEL HR Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Title: E-Commerce Manager

Role Summary:

The E-Commerce Manager will manage and grow the companys online sales channels and digital marketing efforts to increase revenue and customer satisfaction. The role involves strategy planning, platform management, product optimization, marketing campaigns, data analysis, and cross-functional collaboration. The executive ensures smooth operation of online sales channels while staying abreast of industry trends.

Key Responsibilities:

  1. Strategy Planning

  2. Develop short-term and long-term e-commerce strategies aligned with business goals.

  3. Identify target customers and create unique selling propositions.

  4. Plan marketing, sales, and customer retention initiatives.

  5. Platform Management

  6. Oversee the company's e-commerce website and third-party marketplaces.

  7. Ensure seamless operation and functionality of online platforms.

  8. Product Management

  9. Maintain and update product listings, descriptions, pricing, and inventory.

  10. Optimize listings for visibility, SEO, and sales conversion.

  11. Digital Marketing

  12. Plan and execute campaigns across email, social media, PPC, and other channels.

  13. Drive website traffic and boost conversion rates.

  14. Data Analysis

  15. Monitor website analytics and sales performance.

  16. Identify trends and provide actionable insights for strategy improvements.

  17. Customer Experience Management

  18. Enhance user experience on the platform.

  19. Manage customer inquiries and support to ensure satisfaction.

  20. Sales & Promotions

  21. Implement promotional campaigns and offers to drive revenue.

  22. Cross-Functional Collaboration

  23. Work with marketing, sales, logistics, IT, and design teams for smooth operations.

  24. Market Research

  25. Stay updated on industry trends and competitor activities.

  26. Identify new growth opportunities and innovations.

Essential Skills:

  • Digital Marketing: Expertise in SEO, PPC, social media, and email campaigns.
  • Data Analysis: Ability to interpret analytics to optimize sales and marketing efforts.
  • CRM Skills: Managing customer relationships and enhancing satisfaction.
  • E-Commerce Platform Knowledge: Experience managing online stores and marketplaces.
  • SEO Optimization: Enhancing visibility of products and website content.
  • Communication: Strong collaboration with internal teams.

Educational Background & Experience:

  • Bachelor's degree in Marketing, Business, or a related field.

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