Social Media Manager

ABOUT DIVING SWAN

Diving Swan is a modern demi-fine jewelry brand crafted for the confident, expressive woman. We are building a global brand from India, rooted in minimalism, elegance, and everyday luxury.

Founded by an IIM Ahmedabad alum with 15+ years of experience across four unicorns, and backed by top unicorn founders as investors and mentors, we're creating India's next iconic global D2C brand, one piece of jewelry at a time.

ROLE OVERVIEW

You will own the entire content + social ecosystem of Diving Swan from ideas to shoots to publishing to community engagement. This is a hands-on role where you will ideate, script, shoot, edit, post, and manage communication across social platforms.

Your work will directly shape how the world experiences the Diving Swan.

KEY RESPONSIBILITIES

1. Content Creation & Production

• Plan and execute a monthly content calendar across all channels.
• Create high-quality product videos for Instagram, Facebook, YouTube Shorts, Pinterest, and paid ads.
• Coordinate and manage product and lifestyle shoots (models, props, locations, moodboards).
• Edit images & videos using Canva, Adobe photoshop, CapCut, Lightroom, etc.
• Script, storyboard, and produce content including UGC-style videos.
• Create interactive content, including interviewing people, recording conversations, and producing social-first content pieces.
• Work with freelancers (editors, photographers, videographers) when needed.

2. Social Media Management

• Own Diving Swan's presence across Instagram, Facebook, Pinterest, and more.
• Write captions, schedule posts, maintain brand tone, and ensure visual consistency.
• Manage and grow the community through active engagement comments, DMs, stories, and collaborations.
• Monitor performance, track insights, and optimize content to increase reach & conversions.

3. Influencer Marketing & Creator Collaborations

• Identify, evaluate, and onboard 50 to 70 influencers each month relevant to the jewelry/fashion/lifestyle space.
• Script content for influencers and guide them on shoot expectations.
• Execute influencer campaigns end-to-end outreach, negotiation, content tracking, reposting, and performance analysis.

4. Customer Communication & Funnel Management

• Handle customer queries via social media DMs, WhatsApp, and phone calls.
• Convert warm leads into buyers by providing product information, recommendations, and styling support across the user journey.
• Maintain communication hygiene across pre-sales, follow-ups, and post-purchase support.
• Coordinate with operations teams for customer requests.

REQUIREMENTS

• 2 - 4 years of experience in content creation, social media, or marketing - ideally in D2C, fashion, jewelry, beauty, or lifestyle.
• Strong skills in Canva, Adobe Photoshop, CapCut, Lightroom, and basic video editing.
• Ability to shoot basic yet aesthetic product/lifestyle videos on a phone.
• Strong aesthetic sense, especially in luxury/minimalistic brands.
• Excellent communication skills in English & Hindi.
• Comfortable talking to customers, creators, and the camera.
• Ability to manage multiple tasks in a fast-paced startup environment.

WHAT WE OFFER

• Creative freedom and ownership of the brand's digital identity.
• A fast-paced, high-growth learning environment.
• Mentorship from unicorn startup leaders.
• Competitive fixed salary + performance incentives.

The opportunity to grow with a global brand in its early stages.

Job Types: Full-time, Permanent

Pay: ₹18, ₹25,000.00 per month

Application Question(s):

• What is your notice period?
• What is your current CTC?
• What is your expected CTC?

• What type of content have you personally created?

• Product videos

• Reels
• Photo shoots
• UGC-style videos
• Graphics / posts

• Stories

• Can you make graphics & reels end-to-end by yourself?

• Have you worked with influencers and managed influencer marketing campaigns before?
• Have you managed customer queries through:

Instagram DM

WhatsApp

Phone

Comments

• Are you comfortable interviewing people and creating interactive content for social media?
• Have you created monthly content and social media calendars before?
• This is a work from office role at Gurugram. Are you willing to work from office?

Work Location: In person