Senior Graphic Designer
1 week ago
Responsibilities:
- Designing and producing captivating ad creatives for various digital and print platforms, ensuring alignment with brand guidelines and marketing objectives.
- Developing mood boards that visually communicate the essence and tone of our brand, collaborating closely with the marketing and product teams to ensure consistency across all channels.
- Creating comprehensive brand guides that outline visual identity elements, including logo usage, color palettes, typography, and imagery guidelines.
- Collaborating with the marketing team to conceptualize and execute innovative campaigns that drive brand awareness and engagement.
- Conducting photoshoots as needed, capturing high-quality images that effectively convey our brand message and product features.
- Editing and retouching photos to maintain consistency and quality standards across all visual assets.
- Staying updated on industry trends and best practices in graphic design, photography, and branding to continuously enhance our visual identity and marketing efforts.
Qualifications:
- Proven experience (5 years) working as a graphic designer in a fast-paced environment, preferably within a product-based company, ideally in the FMCG (Fast Moving Consumer Goods) or consumer durable industry.
- Exceptional proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design tools.
- Strong understanding of branding principles and the ability to translate brand guidelines into visually compelling assets.
- Proficient in photography techniques, including composition, lighting, and post-production editing.
- Knowledgeable in A+ content creation for online retail platforms.
- Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
- Detail-oriented with a keen eye for aesthetics and design.
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