Growth Marketing Lead

1 day ago

Hyderabad, Telangana, India Apty Software Pvt. Ltd. Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Growth Marketing Lead (Coach) Own pipeline from first click to SQL. Lead a high-impact growth team. Shape the engine behind our next stage of revenue. About Us Apty is a rapidly scaling SaaS company helping global enterprises accelerate software adoption and digital transformation. With teams across India and the USA, we are building an AI-first Digital Adoption Platform that simplifies user experience, improves productivity, and reduces support overhead. We're on a mission to build a high-performance and people-centric culture that celebrates innovation, diversity, and growth. Trusted by millions of users worldwide, including Fortune 1000 Companies, Apty empowers employees to excel in their roles by promoting engagement and enhancing data hygiene. Core Appeal You'll lead a cross-functional pod of growth specialists (Performance Marketing, SDR, Channel Sales, and Marketing Ops) to scale our pipeline from paid, outbound, and partner sources. Within 90 days, you'll add ABM and mid-funnel programs to build a modern, high-performing growth engine. This role blends strategy, hands-on execution, and team leadership — ideal for a pipeline-obsessed demand gen leader who thrives on ownership. Requirements Key Responsibilities ● Pipeline Architecture – Stand up repeatable LinkedIn + Search + retargeting plays; Launch and optimize full-funnel campaigns, publish weekly dashboards. ● Team Leadership – Coach a 4-person pod, run growth-sprint rituals, remove roadblocks and develop IC skills. ● ABM Launch (Month 3) – Build tiered account lists, intent signals, and launch 1:1 and 1: few ad campaigns. ● Partner Motion – Coordinate channel campaigns with Oracle/Infor allies; co-market webinars & events and run joint webinars and outbound campaigns. ● Ops & Attribution – Ensure 95 % data accuracy from UTM → CRM; own lead scoring, routing and attribution logic. Success Metrics ● SQL Target: 47+ qualified SQLs per quarter ● CPL Benchmark: Under $160 (blended paid channels) ● Conversion Goals: 18%+ MQL to SQL Conversion rate ● Partner Contribution: 3+ sourced opportunities per quarter ● Attribution Accuracy: 95%+ data integrity across campaigns Ideal Candidate Profile ● Experience: 5-8 yrs full-funnel demand gen in enterprise SaaS (6-12 mo cycles) with managed ≥ 3 ICs while remaining close to execution. ● Skills: LinkedIn & Google Ads, multi-touch attribution, CRO, HubSpot/SFDC, attribution modelling. ● Bonus: You've launched ABM programs, worked with channel partners or marketed in the ERP/DAP space.● ​● Mindset: Builder > maintainer, pipeline-obsessed, transparent coach.Benefits Benefits · An opportunity to work with a fast-growing SaaS company impacting millions of users globally. · A collaborative and inclusive work environment. · Opportunities for professional growth and skill development. · Competitive salary and benefits package.

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