Influencer Marketing Specialist

Join our team as an Influencer Marketing Specialist at Little Extra Lucknow.

Our beauty and personal care e-commerce brand "Little Extra" is looking for a talented Influencer Marketing expert to join our team.

The ideal candidate will have a passion for influencer marketing, a deep understanding of social media platforms, and the ability to foster and manage relationships with influencers. This role requires a creative thinker who can strategize, execute, and analyze influencer campaigns to drive brand awareness, engagement, and growth.

Key Responsibilities:

· Develop and execute innovative influencer marketing strategies that align with the company's overall marketing objectives.

· Identify and research potential influencers, content creators, and thought leaders within the target market to build a robust influencer network.

· Establish and maintain strong relationships with influencers, negotiating partnerships and collaboration terms that benefit both parties.

· Collaborate with cross-functional teams to create engaging and authentic influencer campaigns, including content creators, designers, and copywriters.

· Create compelling briefs and guidelines for influencers, ensuring that brand messaging and values are effectively communicated.

· Monitor industry trends, competitor campaigns, and emerging platforms to stay at the forefront of influencer marketing.

· Track, analyze, and report on the performance of influencer campaigns, providing insights and recommendations for continuous improvement.

· Manage influencer contracts, agreements, and payments, ensuring compliance with legal and ethical standards.

· Stay up-to-date with relevant guidelines, regulations, and best practices for influencer marketing and disclosure requirements.

· Collaborate with analytics teams to measure the impact of influencer marketing efforts on key performance indicators (KPIs) such as reach, engagement, and conversion.

· Actively engage with influencers on social media platforms, responding to comments, and messages, and fostering a sense of community.

Qualifications:

· Bachelor's degree in Marketing, Communications, Business, or a related field.

· Proven experience (1 years+) in influencer marketing, with a portfolio showcasing successful influencer campaigns.

· Strong understanding of social media platforms, their algorithms, and user behavior.

· Excellent communication and relationship-building skills.

· Creative mindset with the ability to conceptualize and execute innovative influencer campaigns.

· Data-driven approach to decision-making, with the ability to analyze and interpret campaign performance metrics.

· Familiarity with influencer marketing tools and platforms for discovery, outreach, and performance tracking.

· Strong organizational skills and attention to detail, particularly in managing multiple influencer partnerships simultaneously.

· Up-to-date knowledge of industry trends, best practices, and legal guidelines related to influencer marketing and disclosure.

· Ability to adapt to a fast-paced and evolving work environment.

Perks and Benefits:

• Opportunities for professional development and skill enhancement.
• A collaborative and supportive work culture that values innovation and creativity.
• 5 days a week, working for a better work-life balance.
• Access to cutting-edge design tools and resources.
• The privilege of being among the first to experience and enjoy our latest range of beauty and personal care products.

Join our team and make a significant impact by leveraging the power of influencer marketing to elevate our brand Little Extra and engage our target audience.

Job Type: Full-time