
Hiring an E-commerce
2 days ago
Checklist for Hiring an E-commerce & Digital Marketing Specialist (Supplements Industry)
1. Educational Background
- Graduate in IT / Computer Science / E-commerce / Digital Marketing
- Certification in Google Ads, Facebook Ads, SEO, or Shopify (preferred)
2. Work Experience
- Minimum 3–5 years of experience in managing e-commerce websites
- Must have worked on Shopify (store creation, customization, theme setup, payment gateway, apps integration)
- Prior experience in health & supplements industry (very important)
- Proven record of generating direct sales through website & ads
3. Technical Skills
- Shopify Store Development:
- Store setup, product uploading, payment & shipping setup
- Integration of plugins (reviews, subscriptions, upsell, etc.)
- Knowledge of HTML/CSS/Liquid (advantage)
- Digital Marketing:
- Google Ads (Search, Display, Shopping, Retargeting)
- Facebook/Instagram Ads
- YouTube Ads (advantage)
- SEO:
- On-page & Off-page SEO
- Keyword Research for supplements category
- Blog/Content strategy for organic traffic
- Analytics:
- Google Analytics, Google Tag Manager, Facebook Pixel
- Sales funnel tracking & conversion optimization
4. Creative & Marketing Skills
- Ability to create ad creatives & landing pages (or coordinate with designer)
- Experience in email marketing (Klaviyo, Mailchimp)
- Knowledge of influencer & affiliate marketing for supplements
5. Compliance Knowledge
- Should understand supplements product guidelines (FSSAI, labeling, disclaimers)
- Knowledge of ad policy restrictions on health & supplements (Google/Facebook compliance)
6. Soft Skills
- Strong communication (English mandatory)
- Sales-oriented mindset (target-driven)
- Analytical & problem-solving skills
- Ability to work independently & deliver results
7. Performance Expectation
- Build & manage Shopify store end-to-end
- Run ads on Google, Facebook, Instagram to generate sales
- Optimize SEO to grow organic traffic
- Create monthly sales & marketing reports
- Achieve sales targets through website
Job Type: Full-time
Pay: ₹10, ₹25,000.00 per month
Work Location: In person
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