Search Engine Optimization Specialist

2 days ago

Coimbatore, Tamil Nadu, India THE STRATUP Full time ₹ 2,50,000 - ₹ 6,00,000 per year

Company Description

theStratup
is a Bangalore-based digital agency with over 4 years of experience, specializing in
branding, web development and digital marketing
.

We work with brands to craft compelling online presences, optimize their visibility, and deliver measurable growth across platforms.

Role Description

We are looking for an experienced SEO Specialist with 1 to 2 years of hands-on experience in on-page, off-page, and technical SEO.

The ideal candidate should be passionate about
keyword-driven content strategy
, have strong analytical thinking, and be capable of delivering results through well-structured SEO campaigns.

This role offers the opportunity to grow into a
Strategist-level position
, guiding and mentoring junior SEOs or interns in the future.

This is an
on-site role based in Coimbatore
(initially hybrid).

Key Responsibilities

  • Plan and implement
    on-page, off-page, and technical SEO strategies
    .
  • Conduct
    keyword research
    , competitor analysis, and content gap analysis.
  • Create and optimize
    SEO-focused blog posts and web content
    .
  • Perform
    website audits
    , fix technical issues, and improve site health metrics.
  • Build
    high-quality backlinks
    through ethical and effective off-page techniques.
  • Track and analyze
    performance metrics
    (rankings, traffic, CTR, etc.) using tools like Google Analytics and Search Console.

Required Skills

Core SEO Skills

  • On-page optimization
  • Technical SEO
  • Off-page SEO
  • Keyword research and mapping
  • SEO audit and reporting

Tools Knowledge

  • Google Search Console
  • Google Analytics
  • Ahrefs / SEMrush

Content Skills

  • Strong ability to
    write keyword-based content
    (blog posts, web copy, and meta descriptions)
  • Understanding of
    SEO content structure
    (keyword density, readability, LSI keywords, search intent)

Preferred Qualifications

  • Bachelor's degree in Marketing, Computer Science, or a related field
  • 2022–2024 pass-out candidates preferred
  • Minimum 1 year of experience in SEO execution

Growth Path

You'll have the opportunity to evolve into an SEO Strategist
, leading campaigns, building SEO systems, and mentoring junior SEOs as part of your long-term career at
theStratup
.

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