Corporate Relations Manager

Job Summary:

As the Corporate Relations Manager Digital Branding & Advertising, you will be responsible for building strong industry connections with Marketing Agencies, Advertising Firms, Digital Marketing Companies, Brand Consultancies, and PR Agencies. The goal is to create strategic partnerships that enhance students exposure to the marketing industry and drive internship, placement, and collaborative project opportunities.

This role requires a deep understanding of the marketing, branding, communications, and digital ecosystem, along with strong relationship-building skills to position Atlas SkillTech University as a leading source of new-age marketing talent.

Key Responsibilities:

1. Sector-Specific Corporate Engagement & Partnership Development

• Develop and nurture partnerships with top creative, media, and digital agencies, including advertising networks, PR firms, performance marketing agencies, influencer marketing platforms, and marketing consultancies.
• Build relationships with in-house marketing teams of brands, e-commerce firms, and digital-first companies for internships and placements.
• Proactively identify new-age firms in digital marketing, branding, content creation, analytics, SEO/SEM, and social media marketing for collaboration.
• Secure opportunities for students in creative strategy, brand management, content marketing, performance marketing, digital analytics, and account management roles.
• Organize industry mixers, marketing panels, and campaign-based competitions to connect students with professionals from the creative economy.

2. Strategic Business Development & Relationship Expansion

• Drive the business development aspect of corporate relations by proactively identifying, pitching, and onboarding new industry partners across the marketing and digital ecosystem.
• Develop customized engagement proposals, MoUs, and collaboration models that create mutually beneficial partnerships between the university and corporates.
• Adopt a consultative sales approach — understanding company needs, talent pipelines, and skill gaps to position Atlas students as the right fit for their hiring and project requirements.
• Consistently expand the university's corporate footprint through targeted outreach, industry mapping, and relationship nurturing to convert prospects into long-term partners

3. Employer Needs Analysis & Collaboration

• Understand emerging trends in marketing and advertising, including AI-driven marketing, MarTech automation, influencer economy, and experiential campaigns.
• Partner with agencies and marketing leaders to co-create student projects, live briefs, and specialized workshops that mirror real-world industry practices.
• Gather employer feedback to inform the training team on evolving skill requirements in creative and digital marketing roles.

4. Strategic Placement & Internship Management

• Design and execute annual placement strategies for marketing and communication-focused students across MBA, BBA, and design programs.
• Curate high-quality internships and full-time roles across the marketing ecosystem, ensuring alignment with student aspirations and skill sets.
• Coordinate communication between employers, faculty, and students during internship and placement cycles to ensure quality experiences and conversions.

5. Data Management & Insights

• Maintain a detailed database of agency partners, marketing organizations, and placement records.
• Track trends in job functions, compensation, and skill demand within marketing and digital sectors to refine placement strategies.

Key Result Areas (KRAs):

• Industry Partnerships: Number and quality of collaborations with Advertising, digital & PR agencies.
• Placement Success: Internship and placement conversion rates in marketing-related roles.
• Employer Retention: Repeat partnerships and ongoing engagement from agency partners.
• Student Exposure: Number of marketing events, projects, and expert sessions conducted.
• Brand Positioning: Recognition of Atlas SkillTech University as a talent hub for marketing and creative roles.