Digital Marketing Executive

1 day ago


Kolkata, West Bengal, India DGTALISTS Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About Us:

Dgtalists is a software development and digital marketing company helping businesses grow through technology, creativity, and performance-driven marketing. With expertise in automation, advertising, and digital transformation, we partner with brands to deliver measurable results.

Role Overview:

We're looking for a Digital Marketing Executive
who has hands-on experience with
Paid Ads (Facebook, Google, LinkedIn, etc.)
to join our growing team. If you're someone who can create, manage, and optimize ad campaigns with a focus on ROI, this role is for you.

Responsibilities:

  • Plan, set up, and manage paid ad campaigns across platforms like
    Facebook, Google Ads, and LinkedIn
    .
  • Monitor campaign performance and optimize for higher CTR, conversions, and ROI.
  • Conduct keyword research, audience targeting, and competitor analysis.
  • Create performance reports and present insights for improvements.
  • Collaborate with the creative team to develop ad copies, creatives, and landing pages.
  • Stay updated with the latest advertising trends and platform updates.

Requirements:

  • 1–3 years of proven experience in managing paid campaigns (Google, Facebook, LinkedIn).
  • Strong understanding of campaign metrics (CPC, CPA, ROAS, CTR, etc.).
  • Knowledge of conversion tracking, pixels, and audience retargeting.
  • Excellent analytical and reporting skills.
  • Creative mindset with the ability to test and experiment.
  • Self-motivated and able to work independently in a remote environment.

Good to Have:

  • Experience with
    automation tools, CRM, or AI-based marketing tools
    .
  • Google Ads/Facebook Ads certification.


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