Digital Marketing Executive
2 weeks ago
Key Responsibilities:
- Coordinate and execute digital marketing campaigns across channels including email, social media, paid search, display, and web.
- Collaborate with cross-functional teams (creative, product, IT, analytics) to ensure smooth campaign rollout and alignment with marketing objectives.
- Campaign set-up and testing in tools such as Google Ads, Meta Business Manager, LinkedIn Ads, email marketing platforms (e.g., Mailchimp, Salesforce Marketing Cloud), and CMS platforms.
- Track campaign execution metrics (delivery rate, turnaround time, error rate, etc.) and provide reports to stakeholders.
- Assist in budget tracking, invoice management, and vendor coordination related to digital campaign execution.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2 - 3 years of hands-on experience in executing email, SMS, WhatsApp, and LinkedIn campaigns.
- Proficient in at least two of the following tools/platforms: Mailchimp, HubSpot, Twilio, Gupshup, Salesforce Marketing Cloud, LinkedIn Campaign Manager.
- Strong organizational skills with the ability to manage multiple campaigns simultaneously.
- Detail-oriented with excellent QA skills and a proactive problem-solving mindset.
- Working knowledge of HTML for email formatting and UTM tagging is a plus.
- Familiarity with privacy and consent requirements (e.g., GDPR, TCPA, WhatsApp Business Policy).
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