Digital Marketing Executive

1 week ago

Kolkata, West Bengal, India CLIRNET Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Responsibilities:

  • Coordinate and execute digital marketing campaigns across channels including email, social media, paid search, display, and web.
  • Collaborate with cross-functional teams (creative, product, IT, analytics) to ensure smooth campaign rollout and alignment with marketing objectives.
  • Campaign set-up and testing in tools such as Google Ads, Meta Business Manager, LinkedIn Ads, email marketing platforms (e.g., Mailchimp, Salesforce Marketing Cloud), and CMS platforms.
  • Track campaign execution metrics (delivery rate, turnaround time, error rate, etc.) and provide reports to stakeholders.
  • Assist in budget tracking, invoice management, and vendor coordination related to digital campaign execution.

Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2 - 3 years of hands-on experience in executing email, SMS, WhatsApp, and LinkedIn campaigns.
  • Proficient in at least two of the following tools/platforms: Mailchimp, HubSpot, Twilio, Gupshup, Salesforce Marketing Cloud, LinkedIn Campaign Manager.
  • Strong organizational skills with the ability to manage multiple campaigns simultaneously.
  • Detail-oriented with excellent QA skills and a proactive problem-solving mindset.
  • Working knowledge of HTML for email formatting and UTM tagging is a plus.
  • Familiarity with privacy and consent requirements (e.g., GDPR, TCPA, WhatsApp Business Policy).

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