Demand Generation Marketer

4 days ago

Ahmedabad, Gujarat, India CoachBar Full time ₹ 12,00,000 - ₹ 30,00,000 per year

What you will do

  • Own and execute multi-channel demand generation campaigns (email, paid ads, SEO, webinars, content syndication, and partnerships).
  • Build and manage lead nurturing programs to move prospects through the funnel effectively.
  • Partner with Product Marketing to craft audience-specific messaging for campaigns.
  • Manage and optimize paid acquisition (Google Ads, LinkedIn, Meta, etc.) for ROI and efficiency.
  • Collaborate with the Sales team to align on lead quality, scoring, and follow-up processes.
  • Track performance metrics (MQLs, SQLs, CPL, pipeline contribution, CAC, etc.) and use insights to guide strategy.
  • Experiment with new channels, partnerships, and content formats to grow awareness among accountants, bookkeepers, and SMB finance leaders.
  • Own marketing automation workflows and ensure data accuracy in CRM and marketing systems.
  • Consistently update and enhance the website to improve traffic metrics and overall campaign performance.

What we expect

  • 4 - 9 years of experience in demand generation or growth marketing for a B2B SaaS company.
  • Proven success in building pipeline and managing paid acquisition across digital channels.
  • Hands-on experience with HubSpot, Salesforce, or similar marketing automation and CRM platforms.
  • Strong understanding of the B2B buyer's journey and SaaS marketing funnel.
  • Data-driven, analytical thinker who enjoys testing, iterating, and improving results.
  • Excellent project management and cross-functional collaboration skills.
  • Strong communication skills with a knack for clear, concise messaging.

Job Types: Full-time, Permanent

Pay: ₹100, ₹250,000.00 per month

Benefits:

  • Health insurance
  • Leave encashment
  • Paid time off
  • Provident Fund

Work Location: In person

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