Marketing Analyst

1 day ago

Gurgaon, Haryana, India VAMA App Full time ₹ 1,04,000 - ₹ 1,30,878 per year

About VAMA

At VAMA, we're on a mission to build the Spiritual OS for Bharat a mobile-first platform offering astrology consultations, live pujas, pandit bookings, and temple darshans from anywhere in India.

With rapid growth and deep cultural relevance, we're digitizing spirituality for millions of users across Tier 1–3 cities. Our vision is simple: to make devotional and astrological experiences more accessible and personalized — all through the VAMA App.

What You'll Do

As a Marketing Analyst at Vama, you'll turn data into insights that power our marketing decisions.

You'll work closely with performance, growth, product, and content teams to measure campaign impact, user behavior, and ROI across all marketing channels.

Key Responsibilities

  • Track and report on marketing KPIs: CPI, ROAS, CAC, LTV,retention, etc.
  • Build dashboards and reports using Excel, Google Sheets etc
  • Analyze user acquisition and engagement data from Meta, Google.
  • Run cohort and funnel analyses to understand drop-offs and opportunities in the customer journey
  • Conduct deep dives into campaign performance and provide actionable insights
  • Collaborate with product and CRM teams to improve user lifecycle journeys
  • Design and evaluate A/B tests on creatives, offers, and user flows
  • Build automated reporting pipelines where possible
  • Benchmark Vama's growth metrics against industry standards and competitors

What You Bring

  • 2+ years of experience in marketing, business, or growth analytics
  • Strong command over tools like Excel/Google Sheets, GA4, AppsFlyer/Branch
  • Experience working with large datasets and converting them into visual, executive-level insights
  • Ability to distill complex data into clear takeaways and recommend next steps
  • Knowledge of digital marketing channels (Meta, Google Ads)
  • Comfortable working cross-functionally in a fast-paced startup environment
  • Bonus: Experience working in consumer apps, especially D2C startups (preferred Spiritual or Astrology)

Why You'll Love Vama

  • Shape decision-making at a fast-scaling startup with a culturally deep product
  • Work directly with the founders and leadership on data-driven growth
  • See your work impact millions of users — including your own family

Be part of a mission-led team building for Bharat's spiritual future

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