Digital Marketing Manager

Job Title: Digital Marketing Manager

Department: Marketing / Communications

Reporting To: Director / Hospital Administrator

Job Summary

The Digital Marketing Manager will be responsible for planning, executing, and managing the hospitals and associated brands digital presence across platforms. The role focuses on brand visibility, patient engagement, lead generation, social media growth, website performance, and e-commerce support, while ensuring ethical healthcare communication and compliance with NABH and statutory guidelines.

Key Responsibilities

1. Digital Strategy & Planning

• Develop and implement a comprehensive digital marketing strategy aligned with hospital and business goals.
• Plan monthly and quarterly campaigns for hospital services, doctors, OPD, camps, awareness programs, and e-commerce brands.
• Identify growth opportunities across SEO, social media, paid ads, and content marketing.

2. Social Media Management

• Manage social media platforms (Instagram, Facebook, LinkedIn, YouTube, Google Business Profile).
• Create, schedule, and monitor posts, reels, videos, and stories.
• Coordinate with designers, videographers, and content writers.
• Ensure healthcare communication is ethical, accurate, and compliant with NABH norms.
• Monitor comments, messages, and reviews; ensure timely responses and escalation.

3. Website & SEO Management

• Oversee website content updates, landing pages, and service pages.
• Coordinate with developers for performance, UI/UX, image quality, and technical fixes.
• Implement on-page and off-page SEO strategies to improve search rankings.
• Track website traffic, conversions, and lead performance.

4. Paid Campaigns & Lead Generation

• Plan and manage paid ads (Google Ads, Meta Ads, YouTube).
• Optimize ad creatives, targeting, and budgets for patient leads and brand growth.
• Track cost per lead, ROI, and campaign effectiveness.

5. E-Commerce & Product Marketing Support

• Support e-commerce operations including product listings, banners, promotions, and campaigns.
• Coordinate image quality, product descriptions, and display standards.
• Work with website teams to improve customer experience (image clarity, zoom features, loading speed).
• Track performance metrics such as traffic, engagement, and conversions.

6. Content Creation & Branding

• Guide content creation for blogs, videos, posters, reels, and patient education materials.
• Ensure brand consistency across all digital platforms.
• Highlight success stories, testimonials, awareness drives, and institutional achievements.

7. Analytics, Reporting & MIS

• Track and analyze performance using tools like Google Analytics, Search Console, and social insights.
• Prepare weekly and monthly MIS reports on reach, engagement, leads, and conversions.
• Use data-driven insights to improve strategies.

8. Team & Vendor Coordination

• Manage internal digital team members and external agencies.
• Ensure timelines, deliverables, and quality standards are met.
• Coordinate with hospital administration, doctors, and management for approvals.

9. Compliance & Ethical Marketing

• Ensure all digital communication follows healthcare advertising ethics and NABH guidelines.
• Avoid misleading claims; ensure patient privacy and data protection.
• Maintain documentation related to digital campaigns when required for audits.

Required Qualifications

• Graduate / Postgraduate in Marketing, Digital Marketing, Mass Communication, or related field.
• 3–6 years of experience in digital marketing (healthcare experience preferred).
• Strong understanding of SEO, social media, paid ads, and website management.
• Basic knowledge of e-commerce platforms and online sales funnels.

Key Skills & Competencies

• Strategic thinking and campaign planning
• Strong communication and coordination skills
• Knowledge of healthcare branding and patient psychology
• Data analysis and reporting
• Team and vendor management
• Creative mindset with result-oriented approach
  
  Role & responsibilities

Preferred candidate profile