Deputy Business Head

Deputy Business Head - With one of the largest Tyre Dealer/Distributors in Nigeria

Job Location: Lagos,
Nigeria

Nationality - India

Reporting to: Business Head (Tires)

Team Size: Individual Contributor - Support from existing core team

Position Overview

This is a strategic and high-impact leadership role responsible for the profitable expansion of Tyre OEM within one of the largest tyre distributor company product basket in Nigeria. The incumbent will lead the tyre vertical as a standalone profit centre, driving growth through strategic partnerships, channel development, team building, operational excellence, and market penetration. He/she will work closely with the leadership team and one the largest tyre OEM's global team to deliver excellence in sales, distribution, customer service, and brand equity.

Key Responsibilities:

Business Strategy & Market Development

• Define and implement short- and long-term strategies to establish company as a top-tier tyre brand in Nigeria.

• Identify high-growth segments and create differentiated go-to-market approaches for 2W, 3W, passenger and commercial tyre categories.

• Expand network coverage through appointment of capable dealers, distributors, and fleet partners.

Sales, Distribution & Profitability

• Drive topline and bottom-line growth by achieving volume targets, optimising channel margins, and reducing leakages.

• Build and strengthen key B2B and B2C partnerships across Nigeria to improve market share.

• Ensure high service levels and turnaround time through robust order fulfilment and inventory planning.

Retail Expansion & Customer Service

• Drive the development of exclusive retail outlets across key Nigerian markets.

• Design customer-centric retail formats with focus on service experience, product range, and brand aesthetics.

• Develop training modules for front-end staff and ensure SOPs to deliver high-quality tyre servicing and fitment.

Team Building & Leadership

• Build and lead a high-performing team across sales, marketing, technical support, and channel service functions.

• Drive cohesion and cross-functional alignment within the tyre division and with distributors central departments.

Brand Building & Customer Orientation

• Collaborate on brand campaigns and localised marketing initiatives to build brand affinity.

• Regularly engage with key fleet operators, influencers, and trade bodies to build brand credibility.

Governance, KPI, and Compliance

• Prepare and monitor P&L, forecasts, business reviews and KPIs.

• Ensure alignment with brand policies, commercial standards, and Nigerian regulatory norms.

• Maintain a culture of integrity, compliance, and professional ethics.

Ideal Candidate Profile

Qualifications:

• Bachelor's degree in Engineering or related technical field.

• MBA from a reputed institute preferred.

Experience:

• 10–15 years of experience in the tyre industry, with at least 5 years in a senior leadership role.

• Prior experience in managing a leading international tyre brand

• Demonstrated success in building a tyre brand and network in African or comparable emerging markets.

• Exposure to setting up branded retail tyre outlets with strong emphasis on in-store customer experience and after-sales service.

• Familiarity with global standards or similar multinational operations would be an added advantage.

Key Competencies

• Strategic mindset with strong commercial acumen.

• Deep technical and product knowledge in tyres.

• Execution-focused leader with strong people and process orientation.

• Proficiency in channel partner development and relationship management.

• Digitally aware, data-driven, and analytically sound.

• Collaborative leadership style with high emotional intelligence.

• Fluent communication and negotiation skills.

Personal Characteristics

• Entrepreneurial, energetic, and self-driven.

• High integrity and ethical standards.

• Inspirational leader capable of galvanising teams and partners.

• Comfortable in cross-cultural and dynamic business environments.

• Passionate about excellence, growth, and brand building.