Marketing Coordinator

20 hours ago

Cochin, Kerala, India Royal Drive Full time ₹ 2,16,000 - ₹ 3,00,000 per year

Company Overview:

At Royal Drive care a division of Royal Drive, we specialize in delivering world-class service and care for luxury vehicles, including brands like Mercedes-Benz, BMW, Audi, Porsche, and more. With an unwavering commitment to precision, quality, and customer satisfaction, we are the trusted choice for discerning car owners who demand excellence. We are now seeking a dynamic and detail-oriented Marketing Coordinator to help elevate our brand presence and customer engagement.

Position Summary:

The Marketing Coordinator will play a vital role in supporting and executing marketing initiatives to promote our brand, attract high-end clientele, and drive service appointments. The ideal candidate has a passion for luxury brands, strong organizational skills, and hands-on experience in digital and traditional marketing efforts.

Key Responsibilities:

  • Assist in the development and execution of marketing campaigns tailored to a high-net-worth clientele.
  • Manage social media channels (Instagram, Facebook, LinkedIn, etc.) with engaging and brand-appropriate content.
  • Coordinate email marketing campaigns, including content creation, scheduling, and performance tracking.
  • Work closely with design and content teams to ensure brand consistency in all marketing materials.
  • Monitor and report on campaign performance metrics (Google Analytics, social insights, etc.).
  • Assist in organizing promotional events, VIP customer appreciation nights, and sponsorships.
  • Maintain marketing calendars and ensure timely rollout of seasonal promotions and campaigns.
  • Collaborate with service advisors and front desk teams to understand client preferences and develop targeted messaging.
  • Support the creation of brochures, flyers, banners, and other print/digital collateral.
  • Maintain the CRM database and assist with customer segmentation for personalized outreach.
  • Coordinate with external agencies or vendors when required (photographers, printers, etc.).

Qualifications & Skills:

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 2+ years of experience in a marketing role; experience in luxury, automotive, or hospitality industries is a plus.
  • Excellent written and verbal communication skills.
  • Proficiency with marketing tools such as Canva, Mailchimp, HubSpot, Meta Business Suite, and Google Analytics.
  • Strong understanding of digital marketing trends and luxury brand positioning.
  • Highly organized with the ability to manage multiple projects and deadlines.
  • Creative mindset with attention to detail and a customer-first attitude.

Preferred Qualifications:

  • Experience working with or marketing to high-net-worth individuals.
  • Basic graphic design or video editing skills.
  • Familiarity with SEO and Google Ads.
  • Photography or visual storytelling experience, especially for luxury products.

What We Offer:

  • Competitive salary and performance-based bonuses
  • Exposure to a prestigious clientele and luxury automotive brands
  • Professional growth and development opportunities
  • A collaborative and passionate team environment
  • Discounts on services and access to exclusive brand events

Job Types: Full-time, Permanent

Pay: ₹18, ₹25,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Health insurance
  • Paid time off
  • Provident Fund

Work Location: In person

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