Marketing and Communications Manager

Background

Saath Charitable Trust is a non-profit organisation dedicated to empowering marginalised communities and fostering sustainable development. Based in Ahmedabad, Gujarat, Saath works with underprivileged populations, focusing on education, healthcare, livelihood support, and women's empowerment. The trust aims to create lasting social change by addressing issues such as poverty, inequality, and access to resources. Through its various programs, Saath supports individuals and families in improving their quality of life, building resilience, and creating opportunities for economic independence. With a commitment to community-driven solutions, Saath Charitable Trust strives to create a more inclusive and equitable society for all.

Overview of the Role

The Manager – Marketing and Communication will lead the organisation's branding, communications, and marketing efforts to increase visibility, strengthen stakeholder engagement, and amplify the impact of its mission. This role involves developing and executing strategic communication plans, managing digital and offline campaigns, creating compelling content, and ensuring consistent messaging across all platforms.

Key Responsibilities

1. Marketing & Brand Strategy

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Develop and implement integrated marketing and communication strategies aligned with the organisation's goals.

· Manage the organisation's brand identity, ensuring consistency across all materials, events, and digital channels.

· Identify and leverage opportunities for media coverage, public relations, and thought leadership.

2. Content Creation & Storytelling

· Produce engaging content that tells the organisation's story and highlights the impact of its work (articles, videos, infographics, case studies, newsletters).

· Oversee the design and production of marketing materials such as annual reports, brochures, and donor communication kits.

· Collaborate with program teams to capture stories, data, and visuals from the field.

3. Digital Marketing & Social Media

· Develop and execute digital marketing campaigns across platforms (website, email, social media, SEO).

· Manage the organisation's social media presence, ensuring growth, engagement, and alignment with brand tone.

· Monitor analytics and report on performance metrics for digital outreach and engagement.

4. Media Relations & External Communication

· Build and maintain strong relationships with media, influencers, and sector partners.

· Draft press releases, opinion pieces, and other PR materials.

· Represent the organisation at external events, forums, and conferences as needed.

5. Internal Communication & Coordination

· Work closely with program, fundraising, and partnerships teams to align messaging and ensure cohesive communication.

· Provide guidance and training to staff on brand and communication best practices.

Person Speciation's

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Bachelor's or Master's degree in Marketing, Communications, Journalism, Public Relations, or a related field.

· 5–8 years of relevant experience in marketing or communications, preferably in the non-profit or social impact sector.

· Proven experience managing digital marketing, brand campaigns, and media relations.

· Strong storytelling, writing, and editing skills in English (knowledge of regional languages is an asset).

· Ability to work independently and collaboratively in a mission-driven environment.

· Excellent communication and interpersonal skills.

· Proficiency in digital marketing tools (Google Analytics, SEO, social media management, etc.).

· Experience working with design tools (Canva, Adobe Suite) preferred.

· Commitment to the organisation's values and social impact mission.