Business Analyst-Bengaluru,India

About Diversified:

Diversified is a global leader in audio visual and media innovation, recognized for designing and building the world's most experiential environments. Our award-winning team specializes in delivering solutions for the most complex, large-scale and immersive installations. Serving a global clientele that includes major media organizations and retailers, sports and live performance venues, corporate enterprises, and government agencies, Diversified partners with clients to create spaces that bring people together and keep them coming back.

What to Expect:

At Diversified, we're on a mission to create a world without boundaries, where technology enables all people to connect and experience the moments that matter, wherever they choose to be.  With clients spanning the globe and an exciting pipeline of projects across industries, Diversified offers more than just a job. We offer a career path with the flexibility to grow personally and professionally, wherever your ambitions take you.

As a Diversified associate, you'll dive headfirst into big, complex, and rewarding projects that push the boundaries of what's possible. Plus, you'll enjoy a flexible work environment, competitive compensation and benefits, and a culture that celebrates diversity and inclusion.

IF YOU CAN DREAM IT, YOU CAN DO IT AT DIVERSIFIED.

Job Summary:
We are seeking an experienced Business Analyst (BA) to join our Offering Team and contribute to the design, development, and delivery of a next-generation digital experience platform for AV, Media, and Digital experience ecosystems. This platform will integrate multiple SaaS applications, cloud services, and enterprise systems to enable seamless content orchestration, device management, and user engagement across digital environments.

The BA will play a key role in translating business objectives into clear, actionable requirements, features, and user stories that drive the end-to-end product development lifecycle — spanning backend, frontend, and cloud-based workflows. The ideal candidate brings hands-on experience in digital product development, system integrations, and cloud technologies, with a strong understanding of media workflows, AV infrastructure, and digital experience solutions. This role requires close collaboration with cross-functional teams to deliver scalable, reliable, and innovative products that power immersive digital experiences.

Primary Duties and Responsibilities:
Market and Customer Insights

•    Conduct market research, competitor analysis, and trend identification to inform offering strategy.

•    Partner with sales, product managers, and solution architects to understand       customer use cases, challenges, and pain points.

•    Translate customer requirements into business needs and ensure these are reflected in offering definitions and product features.

Requirements Gathering & Documentation

•    Perform gap analysis between current systems and target state, capturing business, functional, and technical requirements.

•    Partner with Offering Managers to define scope, service components, and value proposition.

•    Prepare BRDs, functional specifications, user stories, acceptance criteria, and process flows to guide design and implementation.

•    Break down requirements into epics, features, and user stories with clear acceptance criteria.

•    Support definition of pricing models, costing frameworks, and SLAs by collaborating with finance, delivery, and operations teams.

Collaboration & Delivery

•    Act as liaison between stakeholders, UX/UI, product managers, developers,       and QA.

•    Ensure requirements are well-understood and validated against business goals.

•    Work closely with engineering on cloud-native services, APIs, integrations, and user interface design.

•    Participate actively in Agile ceremonies (backlog refinement, sprint planning,       daily stand-ups, sprint reviews, retrospectives).

•    Engage with customers to gather feedback and refine features for continuous improvement.

Process & Governance

•    Map the end-to-end lifecycle of offerings (design → build → launch → sustain).

•    Define governance processes, roles, and accountabilities across cross functional teams (sales, delivery, operations, finance, legal).

•    Monitor adherence to offering standards, ensuring consistency and compliance across regions.

Performance Measurement & Continuous Improvement

•    Define and monitor KPIs such as adoption, revenue, margin, service quality,       and customer satisfaction.

•    Analyze operational data to recommend improvements and optimizations.

•    Provide insights to refine existing offerings or retire underperforming ones.

•    Develop and maintain product roadmaps aligned to business priorities and long-term strategy.

Project & Risk Management

•    Track delivery milestones across cross-functional teams, ensuring commitments are met.

•    Identify risks, blockers, and dependencies; escalate and facilitate resolution.

•    Prepare and present status updates to leadership, highlighting progress, risks, and next steps.

Agile Practices

•    Guide and coach the team on Scrum principles, Agile values, and best practices.

•    Support backlog prioritization and facilitate workshops to align business and technical goals.

•    Foster a culture of collaboration, knowledge sharing, and transparency across teams.

Required Qualifications of the Business Analyst

•    Bachelor's degree in Computer Science, Information Technology, Business Administration, or related field.

•    5+ years of experience in business analysis, product development  within Agile environments.

•   Agile certifications (e.g., CSPO, PSPO, SAFe PO/PM, Leading SAFe) preferred.

•    ITIL certification is a plus.

Required Knowledge and Skills:

•   Proven experience as a Business Analyst in SCRUM teams delivering digital      platforms, SaaS products, or enterprise applications.

•   Strong background in backend and frontend development workflows working knowledge, not coding required).

•   Hands-on experience with cloud solutions (AWS, Azure, GCP) and SaaS integrations (APIs, CI/CD pipelines, identity management).

•   Strong analytical, problem-solving, and facilitation skills with a data-driven decision-making approach.

•   Familiarity with Agile tools (JIRA, Confluence, Azure DevOps).

•   Understanding security, compliance, and enterprise integration requirements.

•   Exceptional communication and stakeholder engagement skills; able to translate complex technical concepts into business value.

•   Experience with media technologies or digital experience platforms is a plus.

•   Proficiency in Microsoft Suite (Excel, PowerPoint, Visio, Project).

•   Ability to thrive in fast-paced, cross-functional environments, managing multiple priorities and changing business needs

What We Offer:

Along with competitive compensation, you will be eligible for the following benefits:

• Multiple medical plan for self and family
• Company paid Basic Life, AD&D, Short-Term and Long-Term Disability Insurance, and Employee Assistance Plan (EAP)
• Paid Time Off and Paid Holidays
• Commuter & Shift Benefits (US / APAC shifts)

To learn more about becoming part of the Diversified team, visit us at   or email us at  

Diversified is an equal opportunity employer committed to fostering an inclusive and diverse workplace. All aspects of employment will be based on job requirements, individual qualifications, merit, performance, and business need.

We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic under applicable law.

We believe in fair and equitable hiring practices and strive to create an environment where all individuals feel valued and empowered.