Branch Manager

Key Result Areas  (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

Branch Sales Planning & Management

1. Work with Circle Head on devising the sales plan for the branch/s and devise the approach for achieving the set targets.
2. Develop and implement plans to achieve business targets and promote multiple products through multiple sales channels that include Direct to customer and Direct Selling Agencies. 
3. Track industry developments and scan market on competitive offerings on periodic basis.
4. Foster a culture of high performance, accountability, customer-centricity, governance within the team in assigned branch/s.
5. Work closely with operations, credit, collections teams to achieve branch's profitability. 
6. Prepare and report product-wise MIS reports on disbursement, profitability, team's productivity, collections, NPA, etc. to circle head on daily/weekly basis, as need be.

Team and Internal Stakeholder Management

1. Lead and develop a team of 6-8 Sales Managers and offer knowledge over product, sales techniques, customer engagement efforts & leveraging multiple sales channels and customer base.
2. Offer support to create a sustainable funnel for sourcing & generating quality customer leads and more quality sales channels.
3. Guide team to liaise with Operations, risk and sales governance team
4. Offer support with adequate knowledge upon scanning customer files from various risk factors in order to maintain portfolio quality.
5. Conduct daily productivity meet with the Sales Managers, Channel partners to update on product policy, provide feedback, and address challenges. 
6. Build and maintain healthy relationships with underwriters, branch operations and collections manager for smooth cross-functional coordination that leads to improved branch productivity.
7. Identify behavioral and skill-based training needs and nominate the team for relevant trainings/ seminars to improve efficiency.

Customer Acquisition/ Engagement

1. Identify market potential to grow business and leverage the opportunities by driving initiatives on acquiring new customers and increase the book size of the branch to targeted numbers. 
2. Offer adequate support to the team to increase login to disbursal conversion ratio.
3. Handhold team to identify sustainable ways to grow customer database and leverage existing book to ensure adequate conversions for branch profitability. 
4. Closely track customer complaints and escalations to offer solutions to customer's satisfaction. Also, to identify process lags and direct the team towards efficiency.

Operational Effectiveness

1. Drive adoption of business processes from sourcing to collections to ensure efficiency and customer satisfaction in the branch. Address operational issues and implement solutions to enhance branch performance.
2. Build and maintain healthy relationships with Operations and Sales Governance teams for smooth coordination, process efficiencies and improved TATs.
3. Monitor and report to Circle head on sales operations and productivity metrics.
4. Encourage implementation of improved processes and best practices in order to enhance operational effectiveness, productivity and customer satisfaction.

Portfolio & Risk Management

1. Work with the Risk, Operations and Sales Governance teams to ensure adherence to risk management and control mechanisms
2. Support risk and review process by reviewing the loan sanctioning, disbursement process and documentation to ensure controlled operations.
3. Monitor and prepare MIS on NPA and defaulters in the portfolio for proactive response and drive effective solution.
4. Proactively identify risks to maintain portfolio quality and liaise with the risk team in escalation cases.