Digital Media Marketing Manager

7 days ago

Mumbai, Maharashtra, India Zyvka Full time ₹ 3,20,000 - ₹ 4,80,000 per year
JOB TITLE: Digital Marketing Manager EXPERIENCE: 1-3 years LOCATION:Gurgaon COMPENSATION: 4-6 Lpa INTERVIEW ROUNDS: 2 MODE OF INTERVIEW:Virtual SHIFT TIMING: 10 to 7 NOTICE PERIOD: Immediate Joiner

ABOUT THE COMPANY We specialize in harnessing IoT technology to obtain real-time machine data and predictive analytics, facilitating smarter energy management and optimization. Our team comprises skilled professionals in electrical, mechanical, and IT fields, focusing on enhancing the performance and energy efficiency of Diesel Generators, UPS, and Voltage Servo Stabilizers. With over 40 dedicated team members and 120 channel partners spanning 29 states, our presence extends from Bengaluru, Mumbai, Gurugram to international offices in Toronto. Currently, we are actively seeking a talented and experienced Digital Marketing Specialist to drive our digital marketing initiatives from our Gurugram office.

ABOUT THE ROLE As a Digital Marketing Specialist, you will be responsible for planning and executing digital marketing strategies to generate leads and increase brand awareness. Your primary focus will be on PPC, SEM, Linkedin Ads, Display Marketing, and Promotional Marketing channels to drive lead generation. You will work closely with the management and operations team to plan, optimize campaigns, analyze data, and implement strategies for maximum impact.

KEY RESPONSIBILITIES
  • Develop and implement digital marketing campaigns to drive lead generation via PPC, SEM, Linkedin Ads - inMails, Display Marketing, and Promotional Marketing.
  • Conduct keyword analysis and utilize SEO best practices to improve website visibility and organic traffic.
  • Manage Google Adwords campaigns, analyze performance using Google Analytics, and create custom marketing dashboards for tracking key metrics.
  • Utilize Hubspot, Zoho CRM, or similar tools for lead qualification and CRM management.
  • Conduct A/B testing, implement drip marketing campaigns, and segment target audiences for personalized marketing efforts.
  • Implement remarketing strategies to re-engage website visitors and target specific audience segments effectively.
  • Stay updated with the latest digital marketing trends and tools, including Semrush, Ahrefs, Moz, and others, and leverage them to optimize campaigns.
  • Collaborate with cross-functional teams including content, design, and product to ensure alignment and consistency in messaging and branding.


REQUIREMENTS
  • 1-2 years of experience in digital marketing with a focus on lead generation and PPC/SEM campaigns.
  • Proven track record of managing successful digital marketing campaigns across various channels.
  • In-depth knowledge of SEO, keyword analysis, and Google Adwords.
  • Proficiency in Google Analytics and other analytics tools for performance tracking and reporting.
  • Experience with CRM systems such as Hubspot, Zoho CRM, or similar platforms.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication skills and the ability to work effectively in a collaborative team environment.
  • Bachelor's degree in marketing, advertising, or related field.


BENEFITS
  • Competitive salary package
  • Opportunities for career growth and advancement
  • Dynamic and collaborative work environment
  • Health insurance and other benefits


Must-Have Skills:
  • Should have knowledge of Google Adwords
  • Should have worked on PPC
  • Pull/push Marketing
  • ROAS, SEO Snippets, Tags
  • Insight Tags, Tag Manager
  • Digital marketing planning and Strategy
  • Good communication skills
  • Call ads, meta ads (SMM), keyword Analysis

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