Digital Marketing Specialist

3 days ago

Bengaluru, Karnataka, India Life Designer Full time ₹ 1,50,000 - ₹ 28,00,000 per year

Job Description

We are looking for a results-driven Digital Marketing professional with strong agency-side experience in managing client campaigns end-to-end. The ideal candidate will be responsible for handling client communication, campaign planning, execution, optimization, and reporting across multiple digital channels.

Key Responsibilities


• Act as the primary point of contact for clients — managing communication, expectations, and campaign performance.


• Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, and other platforms.


• Create and manage ad copies, creatives briefing, audience targeting, bidding strategies, and budgets.


• Track, measure, and report campaign performance using tools like Google Analytics, Ads Manager, and other dashboards.


• Work closely with internal teams (design, content, tech) to deliver campaign assets and ensure timely execution.


• Provide actionable insights and recommendations to improve ROI, CTR, CPL, and overall performance.


• Stay updated with the latest digital marketing trends, platform updates, and tools.

Requirements


• 3–5 years of experience in digital marketing within an agency environment.


• Proven expertise in Google Ads, Facebook/Instagram Ads, and LinkedIn campaigns.


• Strong client-handling and communication skills.


• Hands-on experience with campaign management tools (Google Ads Manager, Meta Business Suite, LinkedIn Campaign Manager).


• Analytical mindset with the ability to interpret data and generate insights.


• Familiarity with SEO, email marketing, remarketing, and analytics tools is a plus.


• Ability to handle multiple clients and projects simultaneously.

What We Offer


• Exposure to diverse clients and industries.


• A dynamic, creative, and growth-driven work culture.


• Competitive salary + performance incentives.


• Opportunity to lead and grow into a managerial role.

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