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Content Marketing Executive

2 weeks ago

Thiruvananthapuram, Kerala, India InApp Full time US$ 90,000 - US$ 1,20,000 per year

Experience: 5-7 years

The Opportunity: We are seeking a creative and driven Content Marketing Executive to join our growing marketing team. This role is perfect for a talented writer and content strategist who is passionate about creating compelling narratives and assisting with broader digital marketing efforts. You will be instrumental in developing high-quality, engaging content that informs, educates, and attracts our target audience, while working closely with our Digital Marketing Lead to amplify our online presence and achieve our marketing objectives.

Key Responsibilities:

  • Content Creation & Development:

Research, write, edit, and publish a variety of content formats, including blog posts, website copy, case studies, whitepapers, eBooks, social media posts, email newsletters, video scripts, and presentation decks.

Ensure all content aligns with our brand voice, messaging guidelines, and strategic marketing goals.

Translate complex technical concepts (especially related to IT services) into clear, engaging, and digestible content for various audiences.

  • Content Strategy & Planning Support:

Collaborate with the Digital Marketing Lead to research industry trends, keywords, and audience insights to identify new content opportunities.

Assist in developing and maintaining a comprehensive content calendar, ensuring a consistent flow of fresh and relevant content.

Contribute to the ideation and development of content themes and campaigns.

  • SEO & Web Optimization:

Implement SEO best practices in all content, including keyword research, meta descriptions, and on-page optimization, to improve organic search rankings.

Work to optimize existing website content for performance and user experience.

  • Content Distribution & Promotion Assistance:

Support the distribution of content across various digital channels, including social media, email campaigns, and partner networks.

Assist in managing content uploads and updates on our website and other platforms (e.g., CMS like WordPress).

  • Performance Tracking:

Monitor basic content performance metrics (e.g., website traffic, engagement rates, social shares) and provide insights to the Digital Marketing Lead.

  • Collaboration & Communication:

Work cross-functionally with sales, product, and subject matter experts to gather information and ensure content accuracy.

Provide direct support to the Digital Marketing Lead on various digital marketing initiatives as needed, including campaign execution, reporting, and competitor analysis.

Qualifications:

Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

5 years of proven experience in content creation, content writing, or content marketing.

Exceptional writing, editing, and proofreading skills with a strong command of grammar and style.

Demonstrable ability to research and understand technical topics, and then simplify them for a broader audience.

Solid understanding of SEO principles and how to apply them to content.

Familiarity with content management systems (CMS) like WordPress.

Experience creating content for IT services, software, technology, or SaaS companies.

A strong portfolio of published work (writing samples, articles, blog posts, case studies) is required.

Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment.

Proactive, detail-oriented, and a strong team player.

Bonus Points If You Have:

Basic understanding of digital marketing tools (e.g., Google Analytics, SEMrush, HubSpot).

Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) for creating basic visuals for content.

Familiarity with video content creation or editing.

Any certifications in content marketing or digital marketing.