Manager - CRM
1 day ago
Job Role: Manager - CRM
Job Summary:
We are looking for a results-driven CRM Manager responsible for managing and enhancing customer engagement by executing CRM campaigns, ensuring data accuracy, and driving loyalty initiatives, while building advanced analytics, automation tools, and showroom-level adoption to increase customer retention, satisfaction and lifetime value.
Job Location: Tiruppur
Job Description: Responsibilities and Duties
- Maintain and update the customer master database, ensuring data security, accuracy and completeness across COCO and FOFO showrooms.
- Track loyalty/reward points, redemption trends and customer segmentation by frequency, spend and product category.
- Prepare analytical reports on sales performance, customer onboarding and churn to guide management decisions.
- Detect irregularities, blacklisted customers and possible malpractices to safeguard the CRM system.
- Develop customer dashboards (footfall, ATV, repeat rate, redemption) using BI tools for real-time decision-making.
- Execute automated campaigns, festival promotions, and new showroom launch notifications.
- Coordinate with showrooms to ensure 100% customer enrolment, CRM point usage and redemption campaigns.
- Monitor effectiveness of each campaign and share ROI reports with management.
- Provide support for showroom-level CRM requirements, customer queries, KYC documentation, and OTP-related login issues.
- Monitor online reviews, coordinate resolution of customer complaints and improve feedback capture.
- Ensure customer privacy and secure storage of customer data as per company policies.
- Prepare MIS reports on CRM effectiveness vs budget and share cost-benefit analyses with management.
Required Experience, Skills, and Qualifications:
- Proven successful experience as a CRM Manager of 8 to 12 years in a reputed Retail Apparel Brand.
- Good Knowledge in CRM tools.
- Excellent in Analytical skills.
Employee Benefits:
PF || Bonus || Gratuity || Leave Salary || Group Mediclaim Insurance (Self) || Group Personal Accident coverage || Uniform
Email your resume to: ,
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