B2B Marketing Lead – Jewelry

2 days ago

Mumbai, Maharashtra, India Jewel Fx - Jewellery Design & Visualisation Studio Full time US$ 90,000 - US$ 1,20,000 per year

About Us

Jewel Fx is a creative design agency serving the global jewelry industry, offering CAD, rendering, and visualization and bespoke jewelry services to retailers, wholesalers, and e-commerce brands. Our upcoming MTO (Make-To-Order) Suite is a first-of-its-kind B2B platform that enables retailers to place and manage bespoke jewelry orders seamlessly.

We are looking for a 
B2B Marketing Manager
 to lead demand generation, performance marketing, and brand positioning for 
both Jewel Fx and the Make To Order Suite
. This role will require you to think strategically while being hands-on with execution.

Key Responsibilities

Demand Generation & Lead Acquisition

  • Develop and execute 
    B2B lead-gen strategies
     targeting jewelry retailers, wholesalers, and e-commerce brands globally.
  • Run and optimize 
    LinkedIn Ads, Google Ads
    , and niche industry campaigns.
  • Manage 
    email marketing & automation workflows
     to nurture leads.
  • Build and execute LinkedIn outreach and email marketing strategies
  • Track and optimize lead funnels across channels
  • Coordinate with sales & customer success teams to align marketing activities with revenue targets.

Content & Brand Strategy

  • Collaborate with freelancers/agencies to create 
    case studies
    , 
    pitch decks
    , 
    website content
    , 
    carousels
    , and 
    reels
  • Manage the Jewel Fx website and keep content updated and SEO-optimized
  • Develop and maintain brand tone, templates, and visual language

Brand & Content Marketing

  • Create 
    case studies, presentations, and product collateral
     for Jewel Fx & MTO Suite.
  • Develop 
    content marketing strategies
     including blogs, videos, and social media content relevant to the jewelry industry.
  • Oversee 
    website content
     and landing page optimization for lead capture.

Founder Branding

  • Ghostwrite or coordinate weekly 
    LinkedIn posts
     and 
    video content
  • Organize and promote 
    webinars
    , 
    speaking engagements
    , and thought-leadership opportunities
  • Build a personal brand roadmap to attract leads and establish industry authority

Market Positioning & Outreach

  • Identify and manage 
    partnerships
     with trade associations, marketplaces, and industry influencers.
  • Plan 
    event & trade show participation
    , including virtual showcases.

Marketing Operations & Reporting

  • Use tools like 
    Zoho CRM
    , 
    Google Analytics
    , and campaign dashboards to track ROI
  • Coordinate with performance marketers, video editors, and content writers
  • Own the monthly marketing calendar and manage budgets

Requirements

  • 3–5 years of 
    B2B marketing experience

, ideally in SaaS, luxury goods, jewelry, or creative services.
- Experience with 
LinkedIn
, 
cold email tools
, and 
performance marketing
- Sharp eye for 
visual storytelling
 and brand positioning
- Strong writing, communication, and project management skills
- Comfortable working in a small, fast-paced team with high ownership
- Strong grasp of 
B2B marketing funnels and account-based marketing (ABM)

.

Nice to Have

  • Familiarity with the 
    jewelry industry
     or creative/3D services
  • Past work with 
    founders or startups
     to build a personal brand

Why Join Us

  • Be a part of a high-growth, global-facing creative-tech agency
  • Work directly with the founder and learn the business end-to-end
  • Take ownership and shape the company's marketing strategy from the ground up
  • Flexible work style, flat structure, and strong creative freedom
  • Opportunity to market 
    two unique brands
     – one in creative services, one in SaaS.
  • A fast-paced, innovative environment.

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