Application Marketing Specialist

Job Title: Mobile Application Marketing Specialist

Location: Mayapuri, Delhi

Employment Type: Full-time

Department: Marketing / Growth

About the Role

We are seeking a results-driven Mobile Application Marketing Specialist to lead strategies that drive app downloads, user engagement, subscription growth, in-app sales, and lead generation. This role combines performance marketing, ASO, CRM, lead generation, and revenue optimization to maximize the app's commercial success.

Key Responsibilities

1. Drive App Downloads & User Acquisition

• Plan and optimize acquisition campaigns to increase high-quality app downloads.
• Manage campaigns across Google App Campaigns, Meta, and programmatic networks.
• Optimize key metrics such as CPI, CAC, ROAS, retention, and LTV.
• Conduct A/B testing for creatives, audiences, targeting, and bidding strategies.

2. Revenue & Sales Generation Through the App

• Develop strategies to increase in-app sales, purchases, and subscription revenue.
• Collaborate with product and CRM teams to enhance the purchase experience, including paywalls, offers, pricing experiments, and upsell strategies.
• Monitor conversion funnels and introduce improvements to drive higher purchase and subscription conversions.
• Implement promotional campaigns, remarketing, and targeted messaging to increase repeat purchases.
• Analyze sales performance and identify revenue growth opportunities.

3. Subscription Growth & Lifecycle Optimization

• Increase trial starts, paid subscription conversions, and renewals.
• Plan and execute lifecycle campaigns (push notifications, in-app messages, email) to reduce churn.
• Analyze subscription funnel behavior and recommend improvements.

4. App Store Optimization (ASO)

• Optimize app store listings to improve visibility, ranking, and download-to-install conversion rates.
• Continuously update metadata (keywords, descriptions, screenshots, videos).
• Track competitor performance and industry trends.

5. Lead Generation (Google & Meta Ads)

• Plan and execute lead generation campaigns using Google Ads and Meta Ads.
• Optimize campaigns for CPL, lead quality, and conversion to app installs or sales.
• Implement audience segmentation, retargeting, and lookalike audiences to increase high-intent leads.
• Track and analyze lead performance, funnel progression, and cost-efficiency.
• Align lead generation strategies with overall app growth and sales objectives.

6. Analytics, Tracking & Reporting

• Use tools such as Firebase, AppsFlyer/Adjust, Amplitude, or similar to track performance.
• Create reports that highlight app downloads, sales, subscription performance, lead generation results, and ROI.
• Use data insights to improve marketing and revenue strategies.

7. Cross-Functional Collaboration

• Work closely with product, design, content, and revenue teams to support overall app growth.
• Provide insights that help improve user journey, onboarding, and purchase flows.
• Stay updated on mobile app marketing trends, user behavior, and platform updates.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2–5 years of experience in mobile app marketing, performance marketing, growth marketing, or related roles.
• Experience in driving in-app revenue for subscription or e-commerce apps is preferred.
• Strong understanding of mobile advertising platforms and attribution tools (AppsFlyer, Adjust, Branch).
• Experience running lead generation campaigns on Google and Meta Ads.
• Data-driven mindset with strong analytical and optimization skills.
• Excellent communication and project management capabilities.

Preferred Skills

• Experience with ASO tools (AppTweak, Sensor Tower, MobileAction).
• Experience with paywall optimization or in-app purchase funnels.
• Familiarity with SQL or data visualization tools.
• Creative experience working with designers on mobile ad creatives.

What We Offer

• Competitive salary.
• Career growth opportunities in a fast-paced digital environment.
• A collaborative and innovative culture.

Job Type: Full-time

Pay: ₹40, ₹45,000.00 per month

Benefits:

• Leave encashment

Work Location: In person