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Category Manager
2 weeks ago
TEAM BACKGROUND :You will be a part of the digital commerce team at Decathlon, with a specific focus on
- Category Strategy
- GMV of all channels: , MP, QC via MP/ stores, etc.
- P&L responsibility
- Conversion
- Pricing & Offers
- Assortment & competition tracking
- Profitability
- Category Analytics
- Category experience
- Input Metrics
- NPSJob Description :A Digital Category Leader plays a critical role by driving the GMV and customerexperience for the respective categories.
This position requires a deep understanding ofmarket trends, and competitive landscape to drive revenue growth and enhancecustomer experience within assigned product categories. The ADCL collaborates withcross-functional teams, including marketing, sales side, programs, category sportsteams, supply chain, etc, to achieve business objectives and maximize sales,profitability and customer experience. Responsibilities :Strategy
- Conduct competitor analysis to identify opportunities for differentiation andmarket positioning.
Project and Performance Management
- Monitor and analyze website traffic, sales data, and customer behavior to identifytrends and opportunities for improvement.
- PNL Business PilotingPeople
- Collaboration with multiple vertical teams to achieve objectivesStakeholder Management / Collaborations
- Proactive business planning and owning the category online business case alongwith business finance and program teams.
- Collaborate with Sales
Side and Marketing Team to plan and implement effectiveonline marketing campaigns, search engine optimization (SEO), and SEMdetailing.
- Work closely with Country Sport Teams to optimize the offer and develop thecommercial policy to address customer/user needs and to develop and launchnew products and promotions.
- Work closely with the Country Customer Service Team to understand customersentiments and address customer journey grievances
