Digital Ad Specialist

3 days ago

Delhi, Delhi, India LAKSH HUMAN RESOURCE Full time ₹ 5,00,000 - ₹ 15,00,000 per year
Job Description

New Delhi Digital Ad Specialist Experience : 1 to 3 yrs Skills Required : Job Summary : Job Description Purpose: The person will directly report to the Founder, and ideally should have working knowledge of marketing practices and trends. The person must be able to identify and qualify trends and be able to make a business case for each partnership opportunity. The ideal candidate will be required to work as part of a cross-functional team. Responsibilities: o Aggressively scale and optimize digital marketing and media campaigns. o Collaborate with designers and team members to make exceptional marketing collateral and campaigns. o Use data to optimize large budgets and bids within a complex AdWords account. o Negotiate large media purchases and programs with strategic partners and vendors. o Develop budgets and experiments for new and existing media campaigns. o Ensure proper tracking, attribution, and consistency across diverse programs and channels. o Use data and reporting tools to expand, evolve, and optimize media programs. o Provide thought leadership, strategic insight, and clear communication (written and verbal) to team members on strategy. o Be in constant communication with team members o Lead senior marketing consultant and designs for effective functioning of the online vertical Requirements: o 3 years managing high-volume and high-ROI marketing campaigns including SEM, display, and less traditional media such as podcasts. o Be extremely knowledgeable at conversion rate optimization and best practices. o Be extremely comfortable with the mathematics and algorithms needed for optimization from A/B, multivariate, and more advanced testing methods. o Be extremely comfortable at quickly using Excel for data analysis and manipulation (pivot tables, modeling, etc.). o Be extremely comfortable using tools like Google AdWords, Google Keyword Planner, Google Webmaster Tools, Google Analytics, SEMrush, etc. o You must have an extremely sharp eye for detail and a strong sense of what types of creativity will be both effective for conversion and representative of the Sociowash brand. o You must have excellent written communication skills. Qualifications Post Graduate Diploma in Business Management

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