Mar Tech Manager

3 days ago

Mumbai, Maharashtra, India Skillventory Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Purpose

  • We are looking for a MarTech Lead to own and manage Salesforce Marketing Cloud (SFMC) as a product and drive the MarTech operations for the organization. This role will be pivotal in shaping our digital marketing automation strategy, maximizing platform capabilities, and ensuring seamless execution of data-driven campaigns across channels. The ideal candidate will be both a product owner and hands-on operator, working closely with internal teams to deliver measurable business outcomes.

Key responsibilities

Platform Ownership & Strategy

  • Serve as the Product Owner for SFMC, driving platform adoption and maturity.
  • Identify and implement new features, tools, and integrations within SFMC.
  • Define and maintain the MarTech roadmap aligned with business objectives.
  • Partner with IT, digital, and BI teams to ensure data availability, integration, and scalability.
  • Evaluate AI-powered capabilities (e.g., Einstein, Journey Builder) to optimize personalization and engagement.

MarTech Operations

  • Lead end-to-end campaign management across email, SMS, push, WhatsApp, and other digital channels.
  • Manage customer journeys, automation, and segmentation within SFMC.
  • Ensure data hygiene, governance, and compliance (GDPR, DPDP Act).
  • Track and report campaign analytics, attribution, and ROI.
  • Work with stakeholders to design and execute always-on journeys and tactical campaigns.

Stakeholder Collaboration

  • Collaborate with marketing teams for campaign design and execution.
  • Partner with CX and digital product teams to embed marketing automation into customer journeys.
  • Align with brand team for consistent communication and design.
  • Coordinate with data & analytics teams for insights-driven targeting and reporting.
  • Work with technology partners/vendors for platform support, upgrades, and issue resolution.

Qualification & experience

  • 5+ years experience in MarTech, marketing automation, or CRM platforms. Salesforce Marketing Cloud experience is a strong plus
  • Strong knowledge of Email Studio, Journey Builder, Mobile Studio, Automation Studio, and Contact Builder.
  • Strong analytical skills with the ability to translate insights into action.
  • Experience working with cross-functional stakeholders in marketing, CX, IT, and data teams.
  • Exposure to AI-led personalization and campaign optimization is a plus.
  • Excellent communication and project management skills.
  • MBA from a premier school

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