Digital Marketing Specialist

1 week ago

Noida, Uttar Pradesh, India ScaleupAlly Full time ₹ 5,00,000 per year

Duties

Content & SEO Execution

  • Coordinate with writers to develop blogs, case studies, service/technology pages.
  • Proofread and finalize content before publishing.
  • Implement on-page SEO with guidance from SEO consultants (internal linking, schema, metadata).
  • Coordinate with external vendors for backlinks, guest posts, and sponsored blogs.

Social Media & Engagement

  • Create and manage monthly social media calendars with designers.
  • Support founders in publishing thought-leadership posts on LinkedIn.
  • Work with designers to produce infographics, short videos, and testimonial creatives.
  • Promote content on external platforms (Medium, Behance, DesignRush, startup portals).
  • Ensure brand consistency across channels (Clutch, GoodFirms, DesignRush).

Website Management

  • Work with developers to create/update WordPress pages (services, industries, resources).
  • Support implementation of design updates (menus, banners, CTAs, navigation).
  • Report bugs and coordinate fixes with developers.

Lead Generation & Campaign Support

  • Assist in creating lead-gen assets (guides, checklists, landing pages) with writers/designers.
  • Support email nurturing campaigns (emails, thank-you pages, landing pages).
  • Help coordinate CRO experiments (popups, CTAs, engagement tools).

Branding, PR & Campaigns

  • Execute the quarterly content calendar under senior guidance.
  • Assist with thematic campaigns (e.g., AI Month, Women in Tech Week).
  • Coordinate logistics for employee advocacy programs and office engagement initiatives.
  • Support CSR and gifting campaigns (festive kits, client engagement activities).
  • Assist in preparing awards/PR submissions and case study formatting.
  • Collect and follow-up for Clutch reviews and client testimonials.
  • Support podcast content, outreach, and guest coordination.

Reporting & Documentation

  • Track engagement metrics for campaigns and social media.
  • Document progress and share weekly updates in team meetings.
  • Maintain reports on branding, PR, and outreach activities.

Required Qualification

  • 1–3 years of experience in digital marketing, content, or SEO roles.
  • Strong writing/editing skills with attention to detail.
  • Familiarity with SEO basics, WordPress, and social media.
  • Ability to coordinate across teams (writers, designers, developers).
  • Willingness to learn marketing automation, analytics, and campaign tools.
  • Organized, proactive, and eager to grow in a fast-paced environment.

Benefits and Additional Information

  • Working hours: 10:00 AM – 7:00 PM
  • Working days: 5 days a week (plus 1st & 3rd Saturdays working)
  • Medical Insurance coverage for employees
  • Provident Fund (PF) facility
  • Quarterly parties and yearly outings/trips for team bonding
  • Regular check-ins with leadership for growth and feedback
  • Recognition awards to celebrate high performance
  • Fun activities and team engagement sessions throughout the year

Job Type: Full-time

Pay: Up to ₹500,000.00 per year

Benefits:

  • Commuter assistance
  • Health insurance
  • Leave encashment
  • Provident Fund
  • Work from home

Work Location: In person

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