Category Marketing Manager

2 days ago

Pune, Maharashtra, India Frido Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Category Manager

Location: Pune

Company: Frido

About Us:

We're Frido, a thought dedicated to enhancing comfort and performance post

pain relief. Our insoles, pillows, and cushions supplement and ease everyday

routines such as sitting, standing, walking, and more.

One of the fast-growing D2C brands in India, we have been recognized and

written about across publications such as NDTV, Times of India, Hindustan Times,

and more.

Key Responsibilities:

  • Own and drive revenue growth for the assigned product category through data-driven marketing and creative strategies.
  • Analyze category performance metrics — including revenue, ROAS, and Hook rate, Conversion rate, and more— to identify growth opportunities and optimize ad spend.
  • Strategies and create high-performing ad concepts, visuals, and messaging aligned with audience insights.
  • Conduct continuous market and competitor research to identify trends,
  • consumer behavior shifts, and content opportunities.
  • Plan and execute category-level growth strategies, from campaign ideation to post-launch analysis.
  • Coordinate with cross-functional teams (performance marketing, design, content, operations) to ensure smooth execution of campaigns and revenue objectives.
  • Monitor and iterate on campaign performance in real time to achieve category revenue and profitability targets.
  • Stay up to date with Meta Ads trends, platform updates, and industry best practices to maintain a competitive edge.

Requirements:

  • Proven experience in managing and scaling D2C product categories with revenue-based KPIs.
  • Ability to thrive in a fast-paced, performance-driven startup environment.
  • Excellent communication and presentation skills with a growth-oriented approach.
  • Strong understanding of Meta Ads performance metrics, creative optimization, and audience segmentation.
  • Ability to interpret data and convert insights into actionable strategies that drive measurable business results.
  • Experience collaborating with creative and marketing teams to produce ad
  • campaigns that convert.
  • Analytical mindset with proficiency in performance tracking tools and
  • dashboards.
  • Strong project management and cross-functional coordination skills.

Key Performance Indicators (KPIs):

Revenue Growth:
Achievement of monthly and quarterly revenue targets for

the assigned category.

ROAS & CAC Optimization
of ad performance to ensure healthy Return on Ad

Spend and efficient Customer Acquisition Cost.

Ad Performance:
Measurement of engagement, ROAS, and Hook rate,

Conversion rate, and more across Meta Ads campaigns.

Creative Effectiveness:
Performance of newly launched ad creatives and

campaigns against benchmarks.

Category Contribution:
Impact of category growth on overall business

performance.

Iteration Speed:
Ability to analyze, test, and optimize campaigns quickly

based on data insights.

Trend Responsiveness:
Integration of market trends and audience insights

into creative and strategic planning.

Collaboration Quality:
Effective coordination with design, marketing, and

product teams to achieve aligned business goals.

How to Apply:

If you're a data-driven, creative problem solver passionate about scaling D2C

brands through category growth and performance marketing, we'd love to hear

from you. Please send your resume and a short cover letter to

  • Category Manager

    3 days ago

    Pune, Maharashtra, India ASSA ABLOY Group Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    Job Title: Category Manager (Smart Residential)Location: Mumbai/Bangalore/PuneBusiness Vertical: YaleReporting To: SVP and Head of SAARCCompany: ASSA ABLOY Opening Solutions India Pvt. Ltd.Position Summary:ASSA ABLOY India is seeking a Category Manager to lead the Smart Residential segment. This role will be accountable for driving growth, profitability, and...

  • Category Manager

    3 days ago

    Pune, Maharashtra, India ASSA ABLOY Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job Title: Category Manager (Smart Residential)Location: Mumbai/Bangalore/PuneBusiness Vertical: YaleReporting To: SVP and Head of SAARCCompany: ASSA ABLOY Opening Solutions India Pvt. Ltd.Position Summary:ASSA ABLOY India is seeking a Category Manager to lead the Smart Residential segment. This role will be accountable for driving growth, profitability, and...

  • Category Manager

    1 week ago

    Pune, Maharashtra, India HSBC Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    Some careers shine brighter than others.If you're looking for a career that will help you stand out, join HSBC, and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.HSBC is one of the largest banking and...

  • Category Manager

    3 days ago

    Pune, Maharashtra, India HSBC Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Some careers shine brighter than others.If you're looking for a career that will help you stand out, join HSBC, and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.HSBC is one of the largest banking and...

  • Category Manager- Pune

    4 days ago

    Pune, Maharashtra, India Tech Mahindra Full time

    PFB the jd;Please share cvs to Skills Required:Strong experience in developing global and best in class category management and In-depth knowledge of sourcing processes as well as linkage to category strategies in direct procurementAutomobile/ Mechanical Engineering Bachelors degree in a related field ( Supply Chain Management, Business, technology etc.).5+...

  • Category Manager

    3 days ago

    Pune, Maharashtra, India Urban Company (UC) Full time ₹ 5,00,000 - ₹ 12,00,000 per year

    About the Company Urban Company is a technology platform offering customers a variety of services at home. Customers use our platform to book services such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting, etc., all delivered in the comfort of their home and at a time of their choosing. We promise our...

  • Global Category Manager Fabrication

    1 week ago

    Pune, Maharashtra, India Emerson Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    DescriptionJob Summary:If you are a Supply Chain professional and looking for career opportunity, Emerson has an exciting offer to you A Global Category Manager will be responsible for developing and executing category strategies on a global scale. This role involves managing supplier relationships, optimizing procurement processes, and ensuring the best...

  • Global Category Manager Fabrication

    4 days ago

    Pune, Maharashtra, India Emerson Full time ₹ 1,20,000 - ₹ 3,00,000 per year

    Job DescriptionJob Summary:If you are a Supply Chain professional and looking for career opportunity, Emerson has an exciting offer to you A Global Category Manager will be responsible for developing and executing category strategies on a global scale. This role involves managing supplier relationships, optimizing procurement processes, and ensuring the best...

  • Manager, eMechanical Category

    1 week ago

    Pune, Maharashtra, India Harman Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Location:Pune - Maharashtra, India - Village MhalJob Family:Supply ChainWorker Type Reference:Regular - PermanentPay Rate Type:SalaryCareer Level:P4(A)Job ID:R Description & RequirementsIntroduction: A Career at HARMAN AutomotiveWe're a global, multi-disciplinary team that's putting the innovative power of technology to work and transforming tomorrow. At...

  • Manager - Performance Marketing

    6 days ago

    Pune, Maharashtra, India Marketing Lab Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    About MarketingAtMarketing Lab, we're not just another performance agency — we're acreative-driven growth partnerfor over 60+ D2C brands.From skincare and fashion to food and lifestyle, we scale brands with a mix of creative storytelling and hard data. If you live and breathe ROAS, AOV, and CTR — but also get excited by a killer UGC ad or a campaign that...