
Manager – New Product Development
5 days ago
Position: Manager – New Product Development & 3rd Party Partnerships
Location: Varanasi / Jaunpur / Prayagraj Region, Uttar Pradesh
Industry: FMCG / Dairy / Food & Beverages
Reporting To: Director / Head of Business Expansion
Experience Required: Minimum 5 years in a similar role
Key Responsibilities:
- New Product Identification & Strategy
• Identify viable product categories such as ghee, sweets, flavored milk, butter, staples (atta, rice, dal), ready-to-eat/ready-to-cook items, etc.
• Conduct market research and competitor benchmarking to identify market gaps and high-margin product opportunities.
- 3rd Party Manufacturing & White Label Partnerships
• Identify, evaluate, and onboard 3rd party manufacturing units for white label production.
• Negotiate commercial terms, pricing, and ensure quality and regulatory compliance.
- Sales & Distribution Channel Development
• Develop go-to-market strategies and expand distribution networks.
• Collaborate with existing milk network for product bundling.
- Team Leadership & Execution
• Lead FMCG/Dairy product distribution team across UP with clear KPIs.
- Performance Monitoring & Profitability
• Monitor SKU performance, optimize pricing/packaging, and ensure profitability.
Key Requirements
• Graduate/Postgraduate in Business, Food Technology, or Dairy/FMCG Management.
• Minimum 5 years' experience in product development and 3rd party manufacturing.
• Strong network in Uttar Pradesh markets and vendor ecosystem.
• Proven track record in launching new SKUs and retail network building.
• Strong leadership, negotiation, and supply chain understanding.
Preferred Background
• Experience in tier 2/3 town launches is highly desirable.
What We Offer
• Opportunity to lead and grow a new vertical in a high-potential regional brand.
• Autonomy in decision-making with strong growth prospects.
• Attractive incentives linked to product success and distribution expansion.
Why Join Us?
Take charge of the core operations of a growing dairy brand in Eastern UP
Opportunity to build and lead a plant that's scaling in product lines and volumes
High-impact leadership role with ownership and visibility
Competitive salary + performance incentives and growth prospects
If your profile matches with requirement & if you are interested, please share your updated resume with details of your present salary, expectations & notice period.
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