
Beverage Sales Manager
4 days ago
Job Title: Sales Manager – HoReCa (QSRs & College Canteens)Company: Poptail – The Next-Gen Beverage StartupLocation: Delhi NCRExperience: 5–8 years in Beverage Sales (HoReCa focus)Type: Full-TimeAbout UsPoptail is redefining beverages for Gen Z. We craft bold, refreshing drinks that are as fun as they are flavorful—designed for the cool kids in college canteens, buzzing QSRs, and on-the-go chill spots. We're not just a drink—we're a vibe.
We're looking for a Sales Manager who gets this vibe, and has the grit and network to help us place Poptail on every menu that matters. Role OverviewAs our Sales Manager – HoReCa, you'll be responsible for driving sales and building lasting relationships in the HoReCa segment, with a sharp focus on college canteens, QSRs, and small-format cafés. You'll identify new business opportunities, negotiate deals, and own the end-to-end sales funnel—from prospecting to closing and retention.
Key ResponsibilitiesIdentify, approach, and onboard new HoReCa clients, especially in college campuses, food courts, and fast-casual chains
Manage relationships with QSRs, college canteen operators, and beverage procurement teams
Drive visibility and placement of Poptail in high-footfall outlets
Work with distributors and wholesalers to ensure supply and fulfillment
Negotiate trade terms, pricing, and POS activations
Monitor performance and sales data, and report on growth opportunities
Be the eyes and ears on the ground—bring insights from customers back to product and marketing teamsRequirements3 years of experience in beverage sales or FMCG, with a focus on the HoReCa channel
Proven relationships with QSRs, café chains, or college canteens (or similar)Hustler mindset—hands-on, field-oriented, and customer-first
Strong negotiation and communication skills
Deep understanding of sales metrics and a track record of meeting or exceeding targets
Passion for youth culture, Gen Z trends, and all things beverage
Nice to HaveExperience working with a startup or launching a new product category
Existing network in (target cities or zones)Exposure to BTL marketing and on-ground activationsPerksBe part of a bold, high-growth startup disrupting the beverage space
Work with a young, creative team that's building something fun and fresh
Attractive variable incentives linked to sales performance
To Apply:WhatsApp us at *** with your CV and a quick note on why you think Poptail fits your vibe or fill this form
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