Digital Marketing Manager

ABOUT THE FULL CIRCLE

At The Full Circle, we are a leading online mental health service dedicated to redefining accessibility and quality in the wellness space. Our mission is to provide a compassionate, safe, and effective platform where individuals can embark on a journey of personal well-being and transformation. We believe that mental health support should be a fundamental right, not a luxury, and we are committed to connecting every individual with the right resources, in their native language, no matter where they are in the world. Our unique approach is built on a foundation of empathy and cultural sensitivity, ensuring that every client feels understood, respected, and empowered. We are seeking passionate professionals who share our vision and are eager to make a meaningful impact on a global scale. JOB TITLE

DEPARTMENT: Marketing

JOB DESCRIPTION

We are seeking an experienced and results-driven Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. This role is at the intersection of strategy, creativity, data analytics, and team leadership. You will be responsible for managing the overall digital marketing strategy, guiding a team of marketing specialists, and ensuring all our digital marketing efforts contribute to achieving our business goals of brand growth, lead generation, and customer loyalty.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts and tools of digital marketing and be able to translate strategic business objectives into actionable, high-performing campaigns. KEY RESPONSIBILITIES AND DUTIES:

Strategic Leadership

• Develop and implement a comprehensive digital marketing strategy aligned with business objectives.

• Conduct market and competitor analysis to identify trends and opportunities.

• Manage and optimize the digital marketing technology stack (e.g., GA4, Looker Studio, CRM, automation tools).

JOB DESCRIPTION – THE FULL CIRCLE

Campaign Management

• Plan, execute, and optimize multi-channel campaigns (SEO, SEM, social media, email, content).

• Ensure campaigns are data-driven, customer-centric, and performance-oriented.

Team Leadership

• Lead and mentor a cross-functional team including SEO, PPC, content, social media, email marketing, and design specialists.

• Foster a collaborative, high-performance culture and support professional development.

Budget & ROI Management

• Own the digital marketing budget; allocate spend strategically across channels.

• Track and report on ROI, CAC, and LTV:CAC to ensure financial efficiency.

Performance Analytics

• Monitor KPIs across all tiers: business impact, channel performance, and website metrics.

• Translate data into actionable insights and present performance reports to stakeholders.

Brand & Engagement

• Strengthen the brand's digital footprint and ensure consistent messaging across platforms.

• Drive audience engagement and community building through meaningful digital interactions. KEY

RESULT AREAS (KRAS)

• Digital Strategy, Planning & Innovation

• Multi-Channel Campaign Execution

• Data Analytics & Reporting

• Team Leadership & Development

• Financial Stewardship & ROI

• Brand Presence & Audience Engagement

KEY PERFORMANCE INDICATORS (KPIS)

Business Impact

• Customer Acquisition Cost (CAC)

• LTV:CAC Ratio: Target 3:1 (Excellent), 2:1–3:1 (Healthy)

• Marketing ROI / ROAS

• Lead-to-Customer Conversion Rate

• Marketing-Originated Customer %

Channel & Campaign Performance

• SEO: Organic traffic, keyword rankings, backlinks

• SEM/PPC: CTR, CPC, CPA, conversion rate

• Social Media: Engagement rate, reach, conversions

• Email: Open rate, CTR, unsubscribe rate

• Content: Pageviews, downloads, leads per content

Funnel & Website Metrics

• Website traffic (sessions, users, sources)

• User engagement (bounce rate, session duration)

• Conversion metrics (goal completions, conversion rate) REQUIRED SKILLS & EXPERIENCE

• 15+ years of experience in digital marketing, with at least 5 years in a leadership role.

• Proven track record of managing successful digital campaigns across multiple channels.

• Strong analytical skills with experience in tools like Google Analytics, GA4, Looker Studio, SEMrush, Meta Ads Manager, etc.

• Experience managing budgets and demonstrating ROI.

• Excellent leadership, communication, and project management skills.

• Familiarity with CMS platforms (e.g., Webflow, Shopify), CRM systems (e.g., Zoho), and marketing automation tools.

DESIRED ATTRIBUTES

Leadership

• Proven ability to lead, mentor, and motivate a team to achieve shared goals.

Analytical Mindset

• A data-driven thinker with the ability to translate complex data into actionable insights and strategic decisions.

Communication Skills

• Excellent interpersonal and communication skills, with the ability to present complex information clearly to senior stakeholders.

Problem-Solving

• A critical thinker with strong problem-solving skills and the ability to adapt in a fast-paced environment.

Ownership

• A strong sense of ownership and pride in your performance and its impact on the company's success.

Time Management

• Excellent organizational and time-management skills, with the ability to manage multiple projects and

deadlines effectively.

WHY JOIN US?

• Opportunity to lead a dynamic, cross-functional digital team.

• Work at the intersection of creativity, data, and strategy.

• Make a measurable impact on brand growth and customer engagement.

WORKING CONDITIONS: In the Office, there is No Remote Work Policy.

Location: Pune