Salesforce Interaction Studio Developer

5 days ago

Pune, Maharashtra, India Proziod Analytics Full time ₹ 12,00,000 - ₹ 36,00,000 per year

A Salesforce Interaction Studio Developer with Digital Workplace Studio skills is responsible for crafting personalized, real-time customer experiences across digital channels while integrating with workplace collaboration tools.
Job Description Summary
This role blends expertise in
Salesforce Marketing Cloud's Interaction Studio
with capabilities in
Digital Workplace Studio
to deliver seamless, data-driven customer journeys and internal collaboration workflows. The developer will work closely with marketing, CRM, and IT teams to implement personalization strategies, optimize user engagement, and support digital transformation initiatives.

Key Responsibilities

  • Interaction Studio Development:

  • Build and manage real-time personalization campaigns using HTML, CSS, JavaScript, and JSON.

  • Configure behavioral tracking, decisioning rules, and dynamic content templates.

  • Integrate Interaction Studio with Salesforce Marketing Cloud, CRM, and external data sources via APIs and SDKs beBee.

  • Digital Workplace Studio Integration:

  • Develop and deploy solutions that connect Interaction Studio outputs with workplace tools like Microsoft Teams, Slack, or intranet portals.

  • Automate workflows and notifications to enhance internal collaboration and campaign visibility.

  • Data Modeling & Segmentation:

  • Map and unify customer data across channels using CDP (Customer Data Platform) models

  • Design and test unification algorithms and segmentation logic.

  • Performance Monitoring:

  • Analyze campaign metrics and suggest optimizations.

  • Build dashboards and reports for stakeholders.

Required Skills

  • Salesforce Marketing Cloud: Strong hands-on experience with Interaction Studio and Journey Builder.
  • Digital Workplace Studio: Familiarity with workplace automation platforms and integration frameworks.
  • Web Technologies: Proficiency in HTML, CSS, JavaScript, JSON.
  • APIs & SDKs: Experience with RESTful APIs, server-side scripting, and SDK integrations.
  • Data Handling: Understanding of CDP data models, cleansing, and mapping.

Qualifications

  • Experience: 5–10 years in Salesforce Marketing Cloud and digital workplace environments.
  • Education: Bachelor's degree in Computer Science, Marketing Technology, or related field.
  • Certifications: Salesforce Marketing Cloud and relevant workplace automation certifications are a plus.

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