Social Media Executive

5 hours ago


Kolkata, West Bengal, India RECEX Full time ₹ 4,00,000 - ₹ 6,00,000 per year


Job Description:
About the Role:

We are looking for a creative and enthusiastic Social Media Executive to manage our brand's online presence across digital platforms. The ideal candidate should have hands-on experience in social media management, content creation, and digital campaign execution—preferably within the retail or jewellery industry.

Key Responsibilities:
  • Manage daily social media activities across platforms (Instagram, Facebook, YouTube, LinkedIn, etc.).

  • Create, curate, and schedule engaging content aligned with the brand's voice and aesthetics.

  • Coordinate with the design and marketing teams for creative visuals, videos, and ad campaigns.

  • Monitor performance metrics, analyze engagement, and optimize content accordingly.

  • Handle online reputation management—respond to comments, messages, and customer queries.

  • Research social media trends and competitor activities to enhance brand visibility.

  • Assist in influencer collaborations, paid campaigns, and promotional events.

  • Prepare monthly reports on reach, engagement, and campaign performance.

Requirements:
  • Qualification: Graduate in Marketing, Mass Communication, or related field.

  • Experience: 1–2 years in social media management or digital marketing.

  • Proficiency in Canva, Meta Business Suite, and social media analytics tools.

  • Excellent communication and creative writing skills.

  • Knowledge of current digital trends and content strategies.

  • Experience in the jewellery or lifestyle industry will be an added advantage.




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