Field Sales Officer

11 hours ago

Bengaluru, Karnataka, India Sumuka Agro Industries Limited Full time ₹ 3,60,000 - ₹ 6,00,000 per year

Role Overview

The Sales Officer is responsible for leading and managing the sales operations within a defined geographic region. This role focuses on achieving sales targets, expanding market presence, managing distributor networks, and ensuring effective coordination between field sales teams, marketing, and supply chain.

Key Responsibilities:1. Sales & Target Achievement

  • Achieve monthly, quarterly, and annual sales targets as assigned by the Area Sales Manager.
  • Drive both primary (distributor-level) and secondary (retail-level) sales.
  • Promote all active SKUs and ensure consistent order flow.

2. Market Coverage & Outlet Expansion

  • Increase outlet reach and product availability across the assigned region.
  • Work towards expanding coverage in alignment with company goals
  • Conduct regular market visits to identify new retail opportunities.

3. Distribution Management

  • Coordinate with distributors for timely order fulfillment, stock replenishment, and payment collections.
  • Monitor distributor stock levels to ensure adequate availability of products.
  • Ensure accurate placement of Point-of-Sale (POS) materials and in-store visibility.

4. Brand Promotion & Marketing Support

  • Execute product displays, promotional activities, and schemes as per marketing plans.
  • Ensure that all ongoing offers and campaigns are effectively communicated to retailers.
  • Support branding efforts by maintaining uniform product presentation across outlets.

5. Market Intelligence & Reporting

  • Collect market feedback, competitor activity, and pricing data.
  • Maintain daily sales reports (DSR) and share timely updates with the management.
  • Coordinate closely with the warehouse team to stay updated on stock positions and movement.

6. Customer Relationship Management

  • Build and maintain long-term relationships with retailers and distributors.
  • Address complaints, resolve issues promptly, and ensure customer satisfaction.

Key Skills & Competencies:

  • Excellent communication and negotiation skills.
  • Strong understanding of FMCG distribution and retail dynamics.
  • Proficiency in MS Excel and sales reporting tools.
  • Target-driven and self-motivated attitude.
  • Good market awareness and problem-solving abilities.

Job Types: Full-time, Permanent

Pay: ₹360, ₹480,000.00 per year

Work Location: In person

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