Assistant Manager – Marketing

3 days ago

Cochin, Kerala, India JioStar Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Summary:

The role involves managing marketing campaigns for Malayalam OTT, including marketing and media promotions, including ATL and BTL executions. Also collaborating with the marketing team to create revenue-generating content strategies.

About the team:

The marketing team is responsible for driving viewer engagement and promoting Asianet channel's brand across multiple platforms. The team creates and executes marketing plans, such as campaigns for show launches, brand partnerships, and audience reach. They collaborate closely with the programming, creative communications, and digital marketing teams to ensure consistent messaging and maximize reach. With a focus on regional markets and audience preferences, the team creates targeted promotions, media planning with ATL and marketing activation with BTL driving micro-marketing and on-ground activation, and digital strategies that enhance the channel's visibility. Their work assures a strong brand presence and fosters audience loyalty in a competitive market.

Reporting To: Manager - Marketing, Disney+ Hotstar, Malayalam

Key Responsibilities:
  • Develop and execute large-scale marketing campaigns across traditional and digital channels.
  • Manage complete campaign lifecycle: planning, budgeting, execution, and post-evaluation in collaboration with creative and media agencies.
  • Design and implement BTL initiatives including on-ground activations, mall events, and experiential marketing.
  • Execute hyperlocal marketing strategies by partnering with local vendors and regional agencies.
  • Ensure impactful brand presence at key locations/events through creative brand displays and messaging.
  • Plan and execute OTT-specific events such as press launches, celebrity meets, fan interactions, and influencer engagements.
  • Liaise with internal teams (content, programming, social media) for seamless 360-degree campaign execution.
  • Coordinate with talent management, production, and external vendors for flawless event execution.
  • Cultivate strong relationships with media houses, PR agencies, influencers, and industry stakeholders to amplify visibility.
  • Integrate offline (ATL/BTL) strategies with digital marketing efforts to drive maximum ROI.
  • Maintain strong rapport with other regional channel marketing teams to ensure alignment and synergy.
  • Contribute to revenue-generation strategies through content-led marketing campaigns and partnerships.
Skills & Attributes for success:
  • Experience managing media relations and marketing campaigns required, Real Magnet experience a plus.
  • Exceptional written, oral, proofreading, branding, design oversight, interpersonal and presentation skill set.
  • Management, analysis and growth of social and branding campaigns with measured results.
  • Ability to build and maintain beneficial media relationships on an organization's behalf.
  • Ability to work creatively and with flexibility in a fast-paced environment while maintaining high work standards.
Preferred Education & Experience:
  • MBA or Postgraduate with 8-10 years' work experience in a related role.

About Us:

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

  • Marketing & Sales Manager

    17 hours ago

    Cochin, Kerala, India Mdathil Marketing Company Full time ₹ 2,40,000 - ₹ 3,00,000 per year

    A Sales and Marketing Manager develops and executes strategic plans for sales and marketing to drive business growth, oversees campaigns and sales teams, manages budgets, analyzes market trends, and ensures sales goals are met. This role combines leadership, market research, campaign management, and team development to align sales and marketing efforts with...

  • Digital Marketing Assistant

    14 hours ago

    Cochin, Kerala, India Wellcaza School of Health Sciences Full time ₹ 10,000 - ₹ 30,000 per year

    Position : Digital Marketing AssistantJob Summary:The Digital Marketing Assistant will support our marketing team in executing digital campaigns to promote our brand, products, and services. This role is ideal for a detail-oriented, creative individual eager to learn and grow in the digital marketing field. The assistant will help manage social media...

  • Assistant Manager

    2 weeks ago

    Cochin, Kerala, India Buchprufer Consultants Full time

    Marketing Manager - BPO ServicesLocation: Kochi, India - OnsiteExperience: 5+ YearsEmployment Type: Full-timeJob Overview:We're seeking an experienced Marketing Manager with a strong background in BPO marketing, particularly within professional services like accounting, bookkeeping, tax, or audit assistance. This full-time, onsite role in Kochi requires a...

  • Assistant Manager

    3 weeks ago

    Cochin, Kerala, India Sreelakshmi Group Of Companies Full time

    Assistant Manager (Market Research & Development) Main Functions : We are looking Assistant Manager ( Market Research & Development ) to support our sales and marketing functions.The ideal candidate will be responsible for generating business leads, coordinating with clients, supporting digital and offline marketing efforts, and managing vendor...

  • Assistant Manager

    3 weeks ago

    Cochin, Kerala, India Sreelakshmi Group of Companies Full time

    Assistant Manager (Market Research & Development)Main Functions :We are looking Assistant Manager ( Market Research & Development ) to support our sales and marketing functions. The ideal candidate will be responsible for generating business leads, coordinating with clients, supporting digital and offline marketing efforts, and managing vendor registrations,...

  • Assistant Manager

    3 weeks ago

    Cochin, Kerala, India Sreelakshmi Group of Companies Full time

    Assistant Manager (Market Research & Development) Main Functions : We are looking Assistant Manager ( Market Research & Development ) to support our sales and marketing functions. The ideal candidate will be responsible for generating business leads, coordinating with clients, supporting digital and offline marketing efforts, and managing vendor...

  • Assistant Manager

    3 weeks ago

    Cochin, Kerala, India Sreelakshmi Group of Companies Full time

    Assistant Manager (Market Research & Development) Main Functions : We are looking Assistant Manager ( Market Research & Development ) to support our sales and marketing functions. The ideal candidate will be responsible for generating business leads, coordinating with clients, supporting digital and offline marketing efforts, and managing vendor...

  • Marketing Assistant

    2 weeks ago

    Cochin, Kerala, India beBeeGrowth Full time ₹ 9,00,000 - ₹ 12,00,000

    Marketing AssistantWe are seeking a highly motivated and organized individual to join our team as a Marketing Assistant.In this role, you will assist in the planning, execution, and promotion of webinars and online events. You will drive engagement across social media, email, and partner networks by creating and implementing content strategies.Key...

  • Assistant Manager

    3 weeks ago

    Cochin, Kerala, India Startex Global Business Consulting (OPC) Pvt. Ltd Full time

    Company DescriptionAt Startex Global Business Consulting (OPC) Pvt. Ltd., we specialize in IT solutions, digital marketing, and business brokerage, empowering businesses to grow, compete, and lead in a rapidly evolving market. With a team of experienced professionals, we combine strategic insight, technical expertise, and industry knowledge to deliver...

  • Assistant Marketing Manager

    7 days ago

    Cochin, Kerala, India MedPlus Health Services Limited Full time ₹ 4,00,000 - ₹ 6,00,000 per year

    Sales & MarketingPromote and market orthopedic support products across assigned territories.Achieve monthly, quarterly, and annual sales targets.Develop and execute marketing strategies to increase product visibility and dealer engagement.Organize product demonstrations, training, and promotional campaigns for dealers and B2B clients.Dealer & B2B...