Digital Marketing Manager

17 hours ago

Ambattur, Tamil Nadu, India Shero Home Food Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Company Description

Shero Home Food is the world's first branded home food platform, aimed at transforming homemakers into successful entrepreneurs. With a vision to inspire and facilitate financial and cultural changes, Shero connects over 1550 kitchen partners across South India, serving delicious homemade meals. The company has delivered more than 6.9 lakh orders in the last three years. Shero Home Food is committed to enabling 1 million homemakers to become self-sufficient and successful entrepreneurs.

Role Description

This is a full-time on-site role We are looking for a
Digital Marketing Manager
to own the end-to-end digital strategy and execution for Shero. This role is pivotal in building brand awareness, driving customer acquisition, and delivering measurable growth across digital platforms.

Key Responsibilities


•  Design and execute Shero's digital marketing strategy across social media, search, display, email, and influencer campaigns.


•  Lead performance marketing (Google, Meta, YouTube, etc.) with clear ROI and growth metrics.


•  Plan content and storytelling aligned with brand values of empowerment, heritage, and authenticity.


•  Manage SEO/SEM, analytics, and conversion funnels to maximize digital sales.


•  Build and nurture online communities across languages and regions.


•  Collaborate with product, sales, and creative teams to ensure integrated campaigns.


•  Track KPIs (CAC, ROAS, Engagement, Growth) and present monthly dashboards to leadership.

What We're Looking For


• 5–8 years of experience in digital marketing, ideally in consumer brands/e-commerce.


• Strong grasp of performance marketing tools (Google Ads, Meta Business Suite, Analytics, SEO).


• Proven record of scaling digital campaigns with measurable ROI.


• Creative thinker with storytelling ability and an eye for design.


• Leadership skills to manage agencies, vendors, and internal teams.


•
Passion for food, culture, and women's empowerment is a big plus.


•
Proficiency in Social Media Marketing and Lead Generation

  • Strong skills in Digital Marketing and Web Analytics
  • Experience in creating and managing marketing campaigns
  • Experience in the food industry is a plus

Why Shero?


• Be part of a first-of-its-kind global brand.


• Fast-growth, high-impact role with ownership up to P&L impact.


• Opportunity to scale a women-empowerment mission into a billion-dollar brand.

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